For the first time in over 100 years we are giving the P&G name to one of our consumer products.

In 1904, we launched “P and G Naphtha Soap,” and since then we have created a portfolio of brands with their own equities and personalities. Today, we announced a plan to rebrand the packets used by our Children’s Safe Drinking Water Programme with the P&G logo.

“We were very intentional about placing the name of our Company on these packets,” said P&G’s President and CEO, Bob McDonald. “This product embodies our Purpose and captures who we are as a Company. When we put our name on this product we let people identify the transformative power of these packets with a Company dedicated to improving their lives.”

The P&G CSDW Programme was launched in 2004 using the powdered water-purification technology, developed in the UK at our Innovation Centre in Newcastle and in collaboration with the U.S. Centers for Disease Control and Prevention. One small packet quickly turns 10 litres of dirty, potentially deadly water into clean, drinkable water. We work together with over 120 partners to respond to the greatest global needs for clean water.

“I’m extremely grateful to P&G leadership for this decision,” said Dr. Greg Allgood, Director of the P&G CSDW Programme. “Putting the name of our Company on these packets is a visible and meaningful way to stand behind our commitment to the CSDW Programme and to saving lives through this technology.”

Newly branded packets will be introduced in the next 6 to 12 months. The Company is working closely with its CSDW Programme partners to create consumer education programmes aimed at ensuring smooth transitions from the current packets to the new P&G branded design.