P&G and Superdrug FeelSuper Campaign with Frankie Bridge Raises £437k, so far, for Marie Curie Charity

Monday, July 3, 2017 11:53 am BST

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#FeelSuper - the partnership between P&G, Superdrug and Marie Curie has now been running for three years and at the end of the last wave of activity in May 2017, has raised an amazing £437,000 of vital funding to help Marie Curie provide support and care for those living with a terminal illness and their families, via a one pack = one donation mechanic.

Celebrity ambassador Frankie Bridge once again joined forces with Marie Curie nurses to bring the campaign to life - this time highlighting some of the beneficiaries of the funds raised so far and visiting a hospice to meet real families that have been supported by Marie Curie as well as talking to some of the workers and volunteers that help make a hospice a welcoming and comforting place to be. 

This latest wave of activity sets us firmly on the road to achieving our £500K donation target for the campaign – together with the help of the many Superdrug shoppers who have shown their support by buying donating products across the past 3 years– a huge Thank You to all who have helped us get this far.

Watch Frankie and the nurses behind the scenes at the photo shoot