P&G - The Everyday Effect

The Everyday Effect - encouraging consumers to embrace the things we do that make our lives that little bit easier or even a little bit more special every day.
Wednesday, August 7, 2013 11:21 am BST

Category:

Change in the world isn’t always driven by the fast-paced or the futuristic, by the sensational or the extreme. Sometimes change starts a bit closer to home. We have recently unveiled our latest multi-brand initiative - The Everyday Effect - encouraging consumers to embrace the things we do that make our lives that little bit easier or even a little bit more special every day.

Every day, by doing ordinary things, we set the stage for our lives, our children’s lives and the life of our planet; in our bathrooms and in our bedrooms, in back gardens and over breakfast. A clean shirt can make you stand an inch taller. Shiny clean hair can help you face the day with a little more confidence. We believe that these ordinary moments are the power of The #EverydayEffect.

Read the full story here

Mother anc child

Multimedia

All Other Multimedia: 
Preview image