Precision Engineering with Gillette and McLaren

Monday, September 1, 2014 5:38 pm BST

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Gillette and prestigeous F1 team McLaren Mercedes are extending their partnership in a new marketing campaign emphasising the ways the two brands push the boundaries of technology to achieve greater precision and enhanced performance. 

With years of technological and product innovation, Gillette has been engineering and refining products down to the microscopic razor’s edge to create its most advanced razor ever: Gillette Fusion ProGlide.

Gillette and McLaren both share an ethos of innovation and precision engineering and, with this partnership, the male shaving category will certainly move up a gear. Gillette has been constantly reinventing the shaving category for the last 110 years while McLaren Mercedes pioneered in Formula 1 with the first carbon fibre chassis and introduced advanced electronic systems leading to decades of ground-breaking achievements on the track.

Worlds apart in their industries but so much in common when it comes to design, precision engineering and innovation. But how does Gillette Fusion ProGlide compare to McLaren Mercedes? Take a look:

 

 

 

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