“Pick Them Back Up” Warms Hearts Around the World

New P&G short film thanks mums for helping kids achieve their dreams
Thursday, January 16, 2014 11:32 am GMT

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Building on the momentum of our award winning “Best Job” short film that debuted prior to the London 2012 Olympic Games, we've just reeased “Pick Them Back Up” - the latest installment in our ongoing Thank You Mum campaign.

The new film, which marked one month until the start of the Sochi 2014 Olympic Winter Games, depicts the stories of four mums of athletes from around the world, showing their journey to achieve their dreams and the important role moms play along the way.

Jodi Allen, our VP of North American Marketing and Brand Operations, said, “Mom’s contributions to their kids’ lives are full of incredible sacrifices. We’re so moved by these moms and the way they help their children overcome obstacles to achieve their dreams.”

For more information on our Thank You Mum campaign, visit:  www.supersavvyme.co.uk

To watch more videos, visti:  www.youtube/proctergamble

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