For Us, Every Day is International Women's Day

Tuesday, March 8, 2016 4:29 pm GMT

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For this year’s International Women’s Day, we want to highlight the powerful and provocative P&G brand campaigns that have given a voice to issues that affect women – from shattering stereotypes, tackling taboos, building confidence and rising above challenges, to changing her destiny.   

“At P&G, women and girls are at the heart of our business,” said David Taylor, P&G’s President and CEO. “Celebrating and honoring them is not something we do once a year; it’s something we do every day.”

P&G spends a lot of time understanding people - what they do every day, what they care about, their challenges, and their unmet needs. This understanding leads to insights that can inspire new products that make a meaningful difference in people’s everyday lives.  

“Not only do we have a broad portfolio of products which improve women’s lives, we also have a significant voice on their behalf through our advertising,” said Marc Pritchard, P&G’s Chief Brand Officer. “Our brand campaigns enable us to shine a light on what matters to women. We are proud that our programs and our people provoke thought, promote dialogue and inspire action.”

Follow this link for our recent campaigns that take on women's empowerment:  http://news.pg.com/blog/IWD2016

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