News Release

Sunday Times Cites New Olay Study Proving City Pollution is Ageing for Skin

Category:

Tuesday, November 11, 2014 2:27 pm GMT

Dateline:

LONDON

A front page article in The Sunday Times this weekend (9 November) titled “City Air Makes Skin Age Faster” highlighted a new Olay-funded study showing that damage from air pollution means the skin of women living in urban areas ages faster than that of their rural counterpartsi

The data presented by Olay and leading dermatologists this weekend in China, for the first time, provides sound scientific evidence that skin barrier function and hydration are among the most immediate and significant threats air pollution imposes on our skin[i] - elements which clinical trials have proven to increase the rate of wrinkle formation[ii].

Recognising the lack of in-depth research in the area of air pollution and skin health, Olay the world’s no.1 facial skincare brand[iii], conducted a clinical study measuring multiple aspects of skin health and appearance of over 200 women, across the least and most polluted districts of Beijing, while simultaneously recording their lifestyle choices.

Results found that despite making better lifestyle choices, such as cleansing routines, water consumption and greater skin care product usage; subjects living in the highly polluted district had significantly worse skin hydration than subjects living in the cleaner air suburbsi. In addition, lower levels of important biomarkers indicating compromised skin barrier function were found in the urban subjects.

Speaking on the study findings, Olay Senior Scientist Dr. Frauke Neuser said: “This new evidence shows that it is vital for skincare today to incorporate pollution-fighting, barrier building ingredients. One of our essential skincare ingredients, niacinamide (a form of vitamin b3), is supported by over 15 years of data and published research that proves its ability to restore and strengthen the skin’s protective barrier, whilst improving skin hydration and promoting skin surface exfoliation.”

City dwellers needn’t despair though as they can readily attain the protection afforded by niacinamide as it is the key active ingredient in Olay Total Effects Day Moisturiser SPF15 (RRP £14.99)*. It is a super multi-vitamin moisturiser that helps give the appearance of younger-looking, more beautiful skin whilst protecting it to better stand the impact of an urban environment and the test of time. Broad Spectrum UV protection, SPF 15 also works to protect skin from sun damage.

 

*Retail price at sole retailer discretion.  For more information visit www.olay.co.uk  

 

For further information, product samples or photography, please contact Ketchum:

Juliet Lewis:
tel:  +44 (0) 20 7611 3664 / email: 
Juliet.lewis@ketchum.com

Claudia Tezcan
tel: +44 (0) 20 7611 3810 / email: Claudia.tezcan@ketchum.com

Jennifer Reeves
tel:  +44 (0)20 7611 3578 / email: 
Jennifer.reeves@ketchum.com

Notes to editors

Olay Total Effects’ proven science is as current as ever - of the many cosmetic anti-ageing ingredients in use today, few are as well tolerated, versatile and multi-faceted in their benefits as Olay Total Effect’s Multi-Vitamin Complex: Vitaniacin™

Vitaniacin™ is a unique patented combination of Vitamin B3 (Niacinamide), Vitamin E (Tocopheryl Acetate) and Pro-Vitamin B5  (Panthenol) - a powerful ingredient combination that actively helps strengthen the skin’s moisture barrier, penetrates the skin’s outer layers to fight multiple signs of skin ageing. Each of the three key ingredients is clinically proven to make a measurable and noticeable difference to the appearance of skin.

About P&G UK and Ireland

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i Effects of air pollution on skin: Clinical assessment of skin differences between urban and rural residents in Beijing. Data presented at the 10th Annual Conference of the Chinese Dermatologist Association, 7th November 2014

[ii] Hillebrand, G. New wrinkles on wrinkling: an 8-year longitudinal study on the progression of expression lines into persistent wrinkles. British Journal of Dermatology 2010: 162, pp1233–1241

[iii] Euromonitor int’l ltd, beauty &personal care 2013, retail value sales 2007-2012

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