On Sunday 11th March 2012 a LHASA Apso called Elizabeth beat more than 21,000 other dogs to take the coveted ‘Best in Show’ at Crufts 2012.

Margaret Anderson Elizabeth’s owner said, "Winning Best in Show at Crufts is such an amazing breathtaking experience, a special moment that will always remain with us. Elizabeth is a very special dog, with a fabulous outgoing personality, she loves every minute of all the attention she gets especially when she is in the show ring. Thank you to all the judges, our friends and her fans who have shown their support throughout her rise to this pinnacle.  A special thank you to Eukanuba for their longstanding and ongoing passionate commitment to dogs and for providing Elizabeth with excellent premium nutrition to help maintain her in this fabulous condition."

Annaliese Reekie, Eukanuba Sales & Marketing Director said; “Over the years we have worked hard to build deep relationships with top breeders across the world who rely on Eukanuba to keep their dogs in the best of health, and as such I am so thrilled for Elizabeth and Margaret on their magnificent win at Crufts last night.”

Eukanuba, P&G’s super-premium dog food brand recently announced its three year partnership with the world’s largest dog show Crufts signalling an important step in the relationship between the Kennel Club, and P&G Pet Nutrition, and ultimately raising Eukanuba’s profile amongst its core audience of dog lovers and breeders across the UK.

Over 40 years of experience of canine nutrition has led to the development of Eukanuba Vital Health System. Based on a foundation of animal protein plus specific beneficial ingredients, the Eukanuba Vital Health System delivers a wealth of clinically proven benefits that help your dog be the best he can be.

Eukanuba is so confident that changing to Eukanuba will promote the health, happiness and well-being of each dog that it is currently offering a 100% money back guarantee if no change is seen within 28 days. This means that retailers can stock and promote Eukanuba to their customers, safe in the knowledge that this no risk trial will boost brand awareness, along with increasing overall sales.

- Ends -

For further information please contact: Emily Sams
Tel:  0207 413 3137
Email:  Emily.sams@hkstrategies.com

About Procter & Gamble in the UK and Ireland

P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands.  The Company's leadership brands include including Pampers®, Ariel®, Always®, Pantene®, Mach3®, Fairy®, Pringles®, Lenor®, Iams®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®. Ace®, Febreze®, and Ambi Pur®.  With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide.  Please visit http://www.pg.com/en_uk for the latest news and in-depth information about P&G and its brands.

About Crufts

Crufts is one of the largest dog events in the world. No longer purely a dog show, Crufts celebrates every aspect of the role that dogs play in our lives. It has changed in ways that couldn’t possibly have been imagined when the show was set up in Victorian times by the late Charles Cruft.    

Today, Crufts is ultimately a celebration of all dogs. It celebrates working dogs, which are fit and healthy enough to perform the jobs for which they were originally bred, such as those in the Gamekeeper classes or which line up for the Police Dog Team Operational and Humanitarian Action of the Year award, and it hails hero dogs through the Friends for Life competition. Rescue dogs are celebrated in the rescue dog agility competition and the speed and agility of dogs is celebrated in the ever popular competitions of Flyball and Heelwork to Music. For prospective dog owners and dog lovers, Crufts is a prime opportunity to talk to Kennel Club Assured Breeders, rescue charities and breed experts about how to responsibly buy, train and enjoy life with your dog. And of course, with hundreds of trade stands selling anything and everything for dogs and dog lovers, it is a shopping extravaganza!  Please visit http://www.crufts.org.uk  for more information.