News Release

P&G Announces Participation in The New Plastics Economy with Pioneering Project

Thursday, January 12, 2017 12:27 pm GMT


UK & Ireland

P&G is delighted to announce participation in The New Plastics Economy, an initiative from the Ellen MacArthur Foundation aiming to improve the plastic (packaging) value chain.

Applying the principles of the circular economy, the New Plastics Economy brings together key stakeholders to re-think and re-design the future of plastics, starting with packaging in collaboration with a broad group of leading companies, cities, philanthropists, policymakers, academics, students, NGOs, and citizens.

 “The ultimate goal of the New Plastics Economy is to design a system where plastic packaging never becomes waste, and can re-enter the economy as either a valuable biological or technical material. In order to solve the plastic packaging problem globally, we need to effectively re-think the entire chain because currently, not one producer, retailer, manufacturer or processor of plastics can do this alone. The whole system has to shift.”

- Dame Ellen MacArthur, Founder, the Ellen MacArthur Foundation

Through this participation we can highly promote cross value chain collaborations, bringing together key stakeholders in order to create transformational changes required to deliver Circular Economies.

As part of this initiative, P&G are proud to be leading a pioneering project on the standardization of markers in packaging (barcode for recycling), intending to increase efficiencies in high-quality sorting, striving for higher recycling rates.  


If you'd like to find out more please contact the P&G Press Office


P&G UK and Ireland Press Office, +44 (0)1932 896090
@PGUK Twitter

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