News Release

P&G Celebrates a Decade of Wins for Product Innovation

Category:

Tuesday, November 25, 2014 2:31 pm GMT

Dateline:

London

Product of the Year Awards celebrates its 10th anniversary in the UK and has announced Procter & Gamble as the biggest winner for consumer-preferred product innovation and the most recognised company of the last decade[1].

Over the last 10 years P&G brands have been consistently recognised by consumers as leaders in product innovation. The company has won an unrivalled 84 awards across its portfolio of leading brands, including: Always, Ariel, Aussie, Clairol, Fairy, Febreze, Flash, Gillette, Head & Shoulders, Herbal Essences, Lenor, Oral-B, Pampers, Pantene, Tampax and Wella Professionals.[2]

P&G also boasts the most decorated products of last decade with Gillette achieving an unprecedented 13 awards for superior, ground-breaking product innovation including: Gillette Mach3, Gillette Fusion, Gillette Venus and Gillette Series. Other recent notable wins have included: Pampers New Active Fit, Oral-B Trizone, Flash Concentrated Gel Liquid and Always Infinity.

 

How it works

The individual brands submit their latest innovation and compete under the same category with similar products to get the vote of more than 12,000 households. Every year, the Product of the Year awards is presented in a celebratory ceremony, while each winning product brings the red logo (stamp of approval) on pack as well as in TV ads, online and in-store so that more consumers can recognize it.

 

Irwin Lee, UK and Ireland P&G Vice President & Managing Director comments: “We are focused on building brands that create value for our consumers and our retail partners. It is testament to our brands, our innovation capability and the support we have from retailers across the country that consumers in the UK consistently vote our products as some of the most innovative in the market. Product of the Year is a great endorsement of the product innovation delivered by our brands, made all the more powerful because it’s voted for by the people we make them for and who uses them – the consumer. That’s why I’m so proud that we’ve won 84 Product of the Year awards. Our mantra at P&G is that the consumer is boss, so this is a pretty good job appraisal for us. We hope to win many more in the future too.”

 

John Drake, Head of Emerging Channels at P&G comments: “We are hoping to continue our winning streak at the 2015 awards, as we are really proud of our on-going innovation in a range of categories. This year we have launched some fantastic products including Ariel 3in1 pods, Always Discreet, Lenor Unstoppables and Pantene Breakage Defence that have been well received by consumers and retailers alike. Product of the Year is an award given by shoppers to their beloved products and more shoppers will be looking for the winning brands. The collection of 84 awards also demonstrates why P&G brands should be kept front of mind when stocking up as it is a fantastic way to ensure they are offering a range that shoppers know and want to purchase.”  

 

Mike Nolan, Global CEO, of Product of the Year added: “Procter & Gamble has an outstanding track-record in the Product of the Year awards over the last ten years. Their ability to deliver product innovation in the market year after year and to get consumer recognition is exceptional. By pushing the boundaries of product innovation to meet consumers’ needs better they have continuously received high marks from consumers. Congratulations and good luck in 2015.”

 

- Ends -

 

Notes to editors

About Procter & Gamble 

P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.


[1] Over the last 10 years

[2] Past winners that are no longer part of the P&G portfolio include: Nature’s Wellness®  and Pringles®  

Procter & Gamble winners

Brand

Year Won

Total

Always

2005, 2006, 2008, 2009, 2011, 2013,2014

7

Ariel

2008, 2009, 2014

3

Aussie

2006

1

Clairol Nice n Easy

2007, 2009, 2010

3

Duracell

2007, 2008, 2009, 2011

4

Fairy

2006, 2007, 2008, 2009, 2011, 2012, 2014

7

Febreze

2008, 2011, 2013

3

Flash

2006, 2008, 2012, 2014

4

Gillette Mens (Fusion, Mac3, Series)

2005, 2006, 2007 x2 products, 2008, 2010, 2012, 2013

8

Gillette Venus

2006, 2007, 2010, 2011, 2012

5

Head & Shoulders

2007, 2008, 2009, 2010, 2011, 2013, 2014

7

Herbal Essences

2006, 2012

2

IAMS

2005

1

Lenor

2008, 2010, 2011, 2014

4

Nature's Wellness

2009

1

Oral-B

2006, 2012, 2013,2014 x 2 products

5

Pampers

2005, 2007, 2008, 2011, 2013, 2014

6

Pantene

2005, 2007, 2008 x2 products, 2009

5

Pringles

2005, 2006, 2009

3

Riviera

2008

1

Silvikrin

2006, 2011

2

Tampax

2007

1

Wella Professionals

2008

1

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