News Release

Nadia Sawalha and daughter Maddie team up with Boots to help parents and teens approach the #TeenTalk

- 68% of parents find it difficult to approach puberty topics with their teen
- Over half of parents wish they could speak to their teen more freely
- One third of teens don’t feel confident about having the ‘Teen Talk’

Category:

Wednesday, May 11, 2016 5:22 pm BST

Dateline:

Weybridge

Public Company Information:

NYSE:
PG
"We are delighted to be joining forces with Boots to help parents and teens navigate the puberty conversation. We are proud to be able to use our brands to support parents and their teenagers as they embrace the new personal care regimes that come at this time of their lives."

Celebrity mum Nadia Sawalha and her teenage daughter Maddie, have joined forces with Boots and trusted brands including Always, Gillette, Tampax and Venus as well as Boots Tea tree and Witch Hazel to reach out to parents across the UK with the tools and tips they need to have the all-important ‘teen conversation’.

Most adults have a memory of their own ‘talk’ with their parents and according to the new #TeenTalk research from Boots and P&G, this conversation can still be as difficult and uncomfortable as ever. The research reveals:

  • 1 in 5 parents are unsure about how to start the puberty conversation
  • So much so that a quarter avoid the #TeenTalk completely
  • Parents even revealed the #Teentalk was more uncomfortable than breaking up with someone (10%), doing a presentation at work (17%), or asking someone out on a date (10%) 

Despite this a third of teens still don’t feel very confident about having #TeenTalk. Maddie, 13, explains “I know that talking to mum might not always seem like the easiest thing to do, especially about topics like puberty! Sometimes you don’t feel like talking and sometimes you have lots of questions but might feel a bit embarrassed.  But remember, they’ve been through it too and they know everything you’re experiencing is completely natural, so just keep talking.”

How to have the talk
Clearly, there is no right or wrong way to help prepare your child for puberty but 40% of parents believe that the best way to start the conversation is to have a one-on-one chat with their teen, and 18% suggest that the best way is over a cup of tea on the sofa.

Asked what their one tip for helping other parents have the #TeenTalk, the resounding response was “be honest and open”.

Sarah Newton agrees, “It’s about giving them the facts. Being honest but not overwhelming them with information. They will come back and ask more questions when they are ready. Don’t forget that the #TeenTalk isn’t one single chat, but an ongoing conversation about empowerment and choice and what better conversation is there to have?”

Preparation is key!
More than half of parents surveyed said having trusted information at hand would make the approach to #TeenTalk much easier. That’s why, from 11th May to 30th May inclusive, advice from Nadia, Maddie and Sarah will be available exclusively at Boots stores in a free #TeenTalk guide.

The Teenage Brain
The guide gives parents the 101 on topics like the ‘teenage brain’ and teen behaviours filling them in on what they can expect as they approach ‘the chat’. The guide includes helpful tips on grooming, personal care and body changes, backed up by Nadia and Maddie’s own experiences and aims to help get parents and teens talking and, more importantly, keep the conversation going!

Not only that, but seeing as 22% of parents have admitted to being unsure about what products to recommend to their teenagers going through puberty, Boots is offering savings on trusted brands including Always, Tampax, Gillette, Venus and Boots  Tea Tree & Witch Hazel products.

Celine Hernández, Brand Manager P&G UK and Ireland, said, “We are delighted to be joining forces with Boots to help parents and teens navigate the puberty conversation. We are proud to be able to use our brands to support parents and their teenagers as they embrace the new personal care regimes that come at this time of their lives.”

Kristy McCready from Boots agrees, “It’s with great excitement that we’re taking part in the #TeenTalk campaign with P&G. Together Nadia and her daughter Maddie, alongside expert knowledge from Sarah Newton, sum up perfectly in the #TeenTalk guide, the challenges that parents and families meet as their child develops into a teenager. We encourage parents and teens to pick up a copy of the #TeenTalk guide as part of our commitment to helping mums to help their teens feel good.”

For more tips and advice from specialist youth expert, Sarah Newton and product information go to Boots.com: http://www.boots.com/en/Toiletries/-TeenTalk

[1]

#TeenTalk Survey conducted by One Poll on behalf of Boots and P&G, February 2016. All stats quoted are representative of parents surveyed in Britain and Ireland


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For more information and survey results please contact Hill + Knowlton Strategies:

Ami Agbolegbe
T:  ami.agbolegbe@hkstrategies.com  |  E:  +44 (0)20 9733 4470

Louise Jackson Rogers
T:  louise.jackson-rogers@hkstrategies.com  |  E: +44 (0)207 413 3743


Notes to Editors
Available only at Boots during between 11th May and 7th of June.

Research was conducted by OnePoll amongst 1,000 UK teenagers aged 13-18, as well as their parents in February, 2016.

About Procter & Gamble UK and Ireland (P&G)
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II® and Vicks®.  The P&G community includes operations in approximately 70 countries worldwide. Please visit www.pg.co.uk for the latest news and information about P&G and its brands.

About Boots UK
Boots UK (boots.com), the UK’s leading pharmacy-led health and beauty retailer, is part of the Retail Pharmacy International Division of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), the first global pharmacy-led, health and wellbeing enterprise.  With 2,510* stores in the UK, Boots UK is committed to providing exceptional customer and patient care, be the first choice for pharmacy and healthcare and offer innovative 'only at Boots' exclusive products such as the UK’s leading skincare brand No7, all delivered with the great value customers love. Created over 165 years ago, the Boots brand is still at the heart of the communities it serves.

Multimedia Files:

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P&G Boots #teentalk
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Nadia Sawalha and daugher Maddie on sofa #teentalk
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Nadia Sawalha and daughter Maddie sitting opposite each on the sofa talking #teentalk