Watch the Always #LikeAGirl Super Bowl Ad

Thursday, January 29, 2015 7:06 pm GMT


Always, the worldwide leader in feminine care and Official Sponsor of Super Bowl XLIX, will debut a 60 second version of its influential #LikeAGirl video during the Super Bowl on Sunday. Launched last summer, the #LikeAGirl video shed light on the power of words and how the commonly used phrase “like a girl” – often used as an insult – can have a significant effect on girls’ self-confidence. With more than 100 million people watching the Super Bowl, Always wants to ask girls, women, boys and men across the country and around the world to help make #LikeAGirl mean amazing things. 


Since the launch of the #LikeAGirl video, it has been viewed more than 80 million times in 150 countries and shared by more than 1.5 million people around the world. Always is using the Super Bowl to help spread the message even further to help redefine the meaning of “like a girl.”


During Super Bowl XLIX, Always hopes that those watching will share the video and show the amazing things they do #LikeAGirl.






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