P&G proud to be recognised by In Kind Direct charity for ‘Greatest Volume of Products Donated’

Friday, December 1, 2017 1:29 pm GMT


Procter & Gamble’s 15 years of product donation support for charity In Kind Direct was recognised recently by the charitys’ Founder HRH The Prince of Wales, with a special recognition award for ‘Greatest Volume of Products Donated’ as part of the charities 20 years of support celebration.

On hearing the news of the award, P&G’s Vice President and Managing Director for Northern Europe, Tom Moody said: “P&G are delighted to be recognised by In Kind Direct for the support we have given them through product donations over the past 15 years. P&G makes a number of brands UK shoppers love, from Pamper and Pantene to Ariel and Always. It’s vitally important for us to give back to the communities in which we live and work. By donating surplus product through In Kind Direct to people and communities that need them most, we are able to use our brands as a force for good."

James Williams, Deputy CEO In Kind Direct commented: “Over the last 15 years’ donations of high quality, branded products from P&G to In Kind Direct have benefited thousands of UK charities and not for profit groups working at home and abroad. This award is recognition for the outstanding support that P&G has provided and reflects the positive impact that the partnership has had, and continues to have, in disadvantaged communities around the UK and overseas.”

P&G has been one of In Kind Direct's leading manufacturing product donors for many years. Since starting donation in 2002, P&G has donated £45m in value of products – in volume terms this is over 15,150 pallets or some 584 lorryloads. Over 5,700 charities have benefited from the product donations made by In Kind Direct in that time. P&G’s support for In Kind Direct has had a profound impact for the UK charity sector, and especially the small, local groups and disadvantaged communities that In Kind Direct supports.