Gillette TREO: The First Product Ever Designed for Assisted Shaving

Monday, July 3, 2017 12:03 pm BST


Gillette is committed to constantly innovating to meet the needs of its global consumers, helping men and women to be the best they can be. Roughly 18 months ago, Gillette scientists noticed conversations in social media about the day-to-day challenges families and professionals face when caring for loved ones who, for a variety of reasons, may be unable to shave themselves.

  • Over 75% of caregivers today shave loved ones and patients every 3–5 days, with over 60% using disposable razors.
  • In the UK, when asked how care and support services helped them, the most common answers among people age 65 and over were related to personal care services (like assisting with shaving).
  • In the U.S., 1.5 million (3.2%) of the 65+ population in 2014 lived in nursing homes or care facilities.

Thus began Gillette’s journey of developing and researching a product that would address this unmet need. Using lean innovation principles and an agile team that worked outside P&G’s standard development and prototyping processes, they developed Gillette TREO, the first product ever designed for assisted shaving.

Take a moment to watch Gillette's powerful new film Handle with Care, which shares the story of Kristian Rex and his father. Winning several Lions at this year's Cannes International Festival of Creativity, the film offers a glimpse into the transformative potential of an innovative product like Gillette TREO.

In the coming months, Gillette will begin the next phase of its learning journey by giving Gillette TREO samples to care homes, at-home caregivers and P&G employees who care for loved ones. These caregivers will share their insights to help the Gillette team further enhance TREO for launch and beyond.

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