New Always Discreet

Reliable and discreet protection for women with bladder sensitivity or Adult Incontinence
Monday, September 15, 2014 4:28 pm BST


Bladder sensitivity, or the unintentional passing of urine, is a very common issue and affects millions of women worldwide. Since many women experiencing sensitive bladder keep their condition a secret, it is difficult to determine exact figures on how many women are actually affected. Research suggests that one-third of women over the age of 18 have experienced Adult Incontinence (AI) at some point in their lives, suggesting that at least 35% of all women over the age of 18 in Western Europe[1] are living with some degree of AI. Considering this, it is all the more surprising that AI continues to be viewed as a taboo subject.

While 1 in 3 women has a sensitive bladder or incontinence, only 1 in 9 uses incontinence products. And many use menstrual pads, which are not designed to manage bladder leaks.

Research shows that a woman with AI is seeking a product that helps to keep her condition discreet [2],[3]. But many women have still not found a product they can trust, one that ticks all of the boxes such as odour neutralisation, discretion and protection.

Always recognised this need and has launched Always Discreet, designed with women’s needs in mind, to give them protection and confidence.


Reliable products for every individual need

There are several different types of AI.  Women who only leak a little urine when they cough, laugh or move suddenly, are experiencing Stress Urinary Incontinence (SUI). The condition where women have little or no control over when they pass urine is called Urge Urinary Incontinence (UUI).  Those who experience symptoms of both SUI and UUI are categorised as experiencing from Urge-Stress Incontinence (USI) or Mixed Urge Stress (MUS). For all of the named conditions, Always Discreet offers suitable products for effective management covering every individual need.  The Always Discreet product portfolio includes Liners, Light Pads, Moderate Pads and Pants / Underwear with varying levels of absorbent capacities.


How it works: Always Discreet’ s revolutionary technology

Always Discreet products have been specifically designed to provide odour neutralisation, protection and discretion. Always Discreet Liners and Padsare 40% thinner* yet absorbs 2x more** than women may need. The ultra-thin design is flexible and offers comfort with a thin core that fits discreetly under clothes. Always Discreet features LeakGuard™ barriers in moderate Pads. These extra protection barriers softly wrap around the legs to stop leaks where they happen the most.

This thin product is made possible by using our DualLock™core technology.  This technology helps lock away wetness for hours, yet even with this thinness, Always Discreet provides outstanding protection.  TheDualLock™core contains Absorbent Gel Material (AGM)and cellulose that together enable fluid to be distributed throughout the core and then help lock the fluid deep in the core. Gradient design enables fluid to move through the core and the AGM helps lock it away.

Another innovative feature of Always Discreet products is the exclusive Odour Neutralising Material (ONM) Technology that neutralises odours instantly and for hours, instead of simply masking them. This technology has separate mechanisms that work together to provide a neutralising and freshness benefit. Different from perfumes which only mask odours, the OdorLock™ technology helps to instantly trap and neutralise odours associated with urine.

Always Discreet Liners come in a pink package and are available in 2 absorbencies:  Liners (three droplets on package), and Liners Plus (four droplets on package). Always Discreet Light Pads come in a green package and are available in Small (2 drops), Small Plus (2½ drops) and Normal (3 droplets on package). Moderate Pads come in a blue package and are available in Long (4 droplets on package), Long Plus (5 droplets on package) and Maxi Night (6 droplets on package), each with increasing absorbent capacity.

As with Always Discreet Liners and Light Pads, the soft top-sheet of Always Discreet Moderate Pads is specifically designed to pull fluid quickly away from the body. Another similarity is the core technology which provides an excellent level of protection and was designed for exceptional comfort and discretion. All Always Discreet pads are individually wrapped, easy to open and come in recloseable packaging for discreet disposal. There are various different sizes with increasing absorbent capacity available.

The sides and waist of Always Discreet Pants are made from a soft cotton-like fabric all around to help the product feel comfortable when you are wearing it. Inside is the absorbent portion or core area.  Many years of technical expertise went into the core design of Always Discreet Protective Pants. The core has been designed with a triple layer core to help pull, trap and lock away wetness and odour.  The core also contains Absorbent Gel Material (AGM) that stores the fluid away deep in the core. The product also features Dual LeakGuards™, extra protection barriers which softly wrap around the legs to prevent leaks where they happen the most and provide up to 100% comfort and protection. 

Always Discreet Pantscome in a purple package and are available in 2 sizes: Pants Normal (5 droplets on package) in Medium and Large sizes.

[1] Abrams P, Cardozo L, Fall M et al. 2002. The standardisation of terminology of lower urinary tract function: report from the standardisation sub-committee of the International Continence Society. Neurourol Urodyn. 21: 167–168.

[2] Farage MA, Miller KW, Berardesca E, Maibach HI 2007. Psychosocial and societal burden of incontinence in the aged population: a review. Arch Gynecol Obstet. 277:285–290.   

[3] Habits & Practices Research (2007) Female Adult Incontinence: UK, France & Germany.

(*vs. The UK/Ireland leading brand, percentage varies across the line-up** based on average consumer loading)

Related Materials:

video/mp4 iconIn My Shoes (62.63 MB)


All Other Multimedia: 
Preview image