Jessica Ennis-Hill and Mum Team Up with Procter & Gamble to Launch "Thank You, Mum" Campaign for Rio 2016 Olympic Games

Wednesday, March 16, 2016 3:43 pm GMT


We are delighted to announce our partnership with heptathlete and Olympic Gold medallist, Jessica Ennis-Hill, and her mum, Alison Powell, for the Rio 2016 Olympic Games, as part of our "Thank You, Mum" campaign.

World Champion, Ennis-Hill, who took home gold at the London 2012 Olympic Games, and is now a mother herself, will be partnering with Pampers, Olay and Gillette Venus, to celebrate mums in the UK as she prepares to compete on the world's stage.

Jessica Ennis-Hill and mum Alison Powell


"I am so proud to be working with Pampers, Olay and Venus.  As a new mum, Pampers helps me give Reggie the best care every day and Olay and Venus help me to take care of myself.  Not only that, but as part of P&G's Thank You, Mum campaign, they are celebrating my own mum, who has been a driving force and inspiration in helping me realise my dreams.  She's been a huge influence and support, so it means so much that P&G and all their brands, that support mums every day, are recognising her as well", says Jessica Ennis-Hill.

Our "Thank you, Mum" campaign for Rio 2016 continues P&G's legacy of bringing a unique perspective to the Olympic Games, as "Proud Sponsor of Mums".  Our campaign, which launched globally for the London 2012 Olympic Games, celebrates the pivotal role mums play on an athelete's journey to the Olympic Games.

P&G brands will also, once again, live their promise as the Proud Sponsor of Mums by supporting athletes, mums and families on the ground at Rio at the P&G Family Home, which serves as a 'home away from home' for mums and families to experience P&G brand services, relax, watch the Olympic Games and enjoy the camaraderie of their fellow families.

Jess' mum, Alison Powell says "It's an honour to be part of the Thank You, Mum campaign, which is celebrating mums of Olympians from across the globe.  I'm looking forward to working with Procter & Gamble, alongside my daughter on the road to the Rio 2016 Olympic Games."


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