Love Your Clothes | Know your care labels #insideout

Monday, May 23, 2016 12:46 pm BST


Ariel has joined forces with clothing sustainability campaign Love Your Clothes to launch the ‘Know Your Care Labels #InsideOut’ challenge. The challenge aims to get the general public to follow the care symbols on clothing labels when doing laundry, which will reduce the amount of clothing being ruined.

Around a third of the UK are no longer wearing items of clothing from their wardrobe because they’re not following the washing, drying or ironing labels in clothes – this works out to around 39 million items that haven’t been worn in the past year.

Together, Love Your Clothes and Ariel want to get the nation to follow the care labels in clothing by highlighting just how important care symbols really are.

Father and daughter hanging clothes on a washing line

As part of our support for the ‘Know Your Care Labels #InsideOut’ challenge, Ariel has created a number of ways to recognise the care symbols and understand what they mean, including some helpful hints, exciting videos and a list of the top care symbols.

Head to Love Your Clothes to find out how much you know about common care labels by taking the ‘Know Your Care Labels #InsideOut’ quiz – there’s a chance for everyone who takes part to win a brand new washing machine.

Download a free handy care symbol guide to hang next to the washing machine at home. Watch a host of helpful videos to get you through any tough laundry dilemmas.

washing machine with care labels

To make life even easier when doing the laundry, Ariel has put together a list of top tips that will keep your clothes in the best condition for longer:

The best way to wash dirty denims:
To reduce fading and shrinking, wash jeans inside out in cold water with a detergent made for that cycle, like Ariel Excel Washing Gel Colour & Style, then line dry naturally. (Always check care labels first to confirm that a garment is machine washable.)

How to keep your delicates, delicate:
Worried about fabrics stretching or lace fraying? Use a mesh laundry bag to protect bras and delicate lingerie in the wash cycle and hang dry after.

Keeping silk blouses in good shape:
As long as the label doesn’t say “dry clean only,” hand washing is safe for silks. Just remember to test the detergent on the hem of the garment before use.  Fill a clean sink with lukewarm or cold water and a small amount of delicate-friendly liquid detergent, like Ariel Regular Washing Liquid. Lightly agitate for three to five minutes, rinse well, and dry flat.

Get rid of those pesky stains:
Treat stains immediately. When stains happen, act quickly to prevent them from becoming permanent. The longer a stain sits, the harder it is to remove, so soak it with Ariel Regular Washing Liquid right away, helping to lift and absorb stains immediately, before washing as normal.



All Other Multimedia: 
Preview image