Happy 90th Birthday Braun!

Tuesday, March 15, 2011 10:36 pm GMT


Braun , the internationally leading manufacturer of small electric appliances, celebrates its 90 th anniversary this year!

Founded by Max Braun, the company started in Frankfurt/Germany on February 1st, 1921, and established its business with radios. After WW II, Max followed his vision of convenient dry shaving and developed and launched the S50 in 1950. Max's sons, Artur and Erwin Braun, assumed the leadership of the company after the death of their father in 1951. From 1955 they presided over the development of Braun Design, which remains famous to this day, introducing product icons such as the "Snow White's Coffin" and the "sixtant."

Following its acquisition in 1967 by the Gillette Company of Boston, Braun started to compete on an international level. Under the leadership of Dieter Rams, the Braun Design department became world famous, winning over 100 prestigious international design awards and being displayed in the MoMA in NYC and the Centre de Pompidou in Paris. Check out the attached images and you will see how inspirational Braun Design became even for Jonathan Ive and his design team at Apple!

In October 2005, we are proud to say Braun joined our family of products and is one of the company’s strongest performing brands today. Just last year, we celebrated 60 years of Braun shavers – an impressive success story of combining continuous breakthrough technical innovation with the unique functional Braun Design. And, as with our design, technical innovation and outstanding quality, sustainability is part of our brand legacy: As early as the 60ies, Dieter Rams developed the 10 commandments of good design in which he stated: "Good Design is concerned about the environment."

The brand is well-equipped for the future with an innovative product line-up, premium quality, and clear, distinctive design. Just in these days, we are launching the new-to-the-world Silk-epil Dual Epilator combining Braun's world leading epilator technology with Gillette Venus wet shaving technology – a true breakthrough innovation for the anniversary, and more to come soon...

So, expect from Braun that we will continue meeting the needs of our consumers for the next 90 years!!!