Strong Mums Inspire Our Latest P&G "Thank You, Mum" Campaign

Ambassador, Jessica Ennis-Hill: "My Mum's strength helped me with my medals"
Tuesday, May 3, 2016 3:45 pm BST


With less than 100 days to go until the Opening Ceremony of the Rio 2016 Olympic Games, Jessica Ennis-Hill claims the support and strength of her Mum throughout her childhood and years as an athlete has played a large part in her medal success.

The British track and field athlete says she owes a great deal to her mum, Alison Powell, for inspiring her never to give up on her Olympic Games dream despite injury setbacks and the mental challenges of training.

And she further reveals how she would not be able to juggle the responsibilities of motherhood with her grueling training schedule without her mother’s help in looking after her toddler son, Reggie.

Speaking at the unveiling of Procter & Gamble (P&G)’s latest “Thank You, Mum” video, “Strong”, the British track and field athlete and Pampers®, Olay® and Venus® ambassador says, “I really don’t believe I would have been able to achieve any of my World, Olympic or European medals without the support and strength of my mum throughout my life.”

“That’s even truer now as I’m juggling the very different but equally important challenges of being a mum myself to an energetic toddler and my full-on preparations for Rio 2016.  She is the most amazing Grandma and plays a key role in helping to look after Reggie when I am training and Andy is working,”says Ennis-Hill. 

“There have been lots of times in training when you feel ‘I don’t know if I can do this anymore’. You’re really fatigued physically and mentally, preparing for an Olympic Games is a really stressful thing and you think to yourself ‘Can I do this?’ or ‘Do I want to do this?’ My mum always just says ‘You can do it, it is going to be hard but if you have a hard journey to something, that’s not plain sailing, then the end point is always that much sweeter when you are successful,”continues Ennis-Hill.


“Strong” the new “Thank You, Mum” campaign video, builds on the tradition of storytelling seen in P&G’s previous Olympic Games campaigns, “Pick Them Back Up”, “Kids” and “Best Job”, and which are among the most viewed Olympic Games videos of all time, with a fresh new take on the pivotal role mums play in their kids’ lives.

Exploring the simple human truth that the daily courage mums show echoes at critical times throughout their kids’ lives, the video follows the Olympic Games journeys of four mums and their kids, showing the moments, both large and small, when a mother’s strength makes all the difference, and building to the moment each child summons their own courage on the world’s biggest stage – the Olympic Games.

Follow this link to WATCH our “Strong” video


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