Wash up with Fairy and help provide a meal to someone in need

Friday, November 17, 2017 12:07 pm GMT


Washing up has never felt so good!

One of the UK's best-loved and most iconic brands, Fairy, has teamed up with food charity FareShare and Tesco, for an exclusive Christmas promotion to help provide meals for people in need.

Launched on 15 November, Fairy will donate 25p to FareShare for every pack of Fairy Platinum 50ct, 70ct and Fairy Liquid 1.35L sold in Tesco stores and online. Each pack sold will enable FareShare to redistribute enough food for one meal for someone in need.

The promotion runs right up until the 26 December. So when you’re elbow deep in suds this Christmastime you can help someone less fortunate have a hearty meal too.

FareShare will also feature in Fairy’s TV advert airing from 20th November to the 26th of November so keep your eyes peeled!

Lindsay Boswell, CEO of FareShare says: “We’re excited to be teaming up with Fairy for their Christmas promotion in Tesco. FareShare provides a lifeline to charities that support vulnerable people in our communities all year round, as well as over the festive period. Every pack sold will mean that FareShare can provide one meal to someone in need. So when you’re busy preparing for your Christmas dinner, you can also ensure that one extra person receives a nutritious meal.”

Mariella Mariotti, Fairy Brand Manager says:Christmas is an important time of year for families all around the UK. As a leading brand in the market, Fairy wants to take this moment and help people in need. By partnering with FareShare we are encouraging consumers to share the joy at Christmas: when they buy one limited edition Christmas pack of Fairy Platinum dishwasher capsules 50ct, 70ct or Fairly Liquid 1.35L, one meal is donated to people in need.”

Learn more about Fairy  |  Learn more about Tesco  |  Learn more about FareShare