News Item

P&G shifts from targeting ‘generic demographics’ to ‘smart audiences’

Publish Date:

Tuesday, July 30, 2019 9:40 am BST

News Organization:

Marketing Week

Source URL:

Marc Pritchard, P&G Chief Brand Officer, speaks to Marketing Week about a focus on more precise targeting of audiences and how switching from ‘generic demographics’ to ‘smart audiences’ ensures our advertising reaches the right people, at the right time, in the right place. 

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