News Release

Max Factor Global Creative Design Director Pat McGrath Reveals THE Party Look of The Season on Supermodel Candice Swanepoel

Category:

Tuesday, November 4, 2014 9:44 am GMT

Dateline:

LONDON
"blend evenly over face with a sponge of foundation brush and finish with Crème Puff powder"

Celebrating the grand finale of 100 Years of Glamour, Max Factor reveals its most visionary beauty shoot yet. Designed by legendary make-up artist Pat McGrath and showcased on supermodel Candice Swanepoel, Max Factor describes it as ‘the look of the century.’

100 years ago, in 1914, Mr. Max Factor launched his first ever cosmetic; Flexible Greasepaint.  He went on to shape the world of make-up and brought about make-up favourites of today such as the mascara wand and lip gloss. Now, Max Factor Creative Design Director Pat McGrath combines her trend knowledge and heritage inspiration for the anniversary’s finale. Using Candice as her muse, she has created a powerful ‘Party’ look – a refreshing and new approach to glamorous party looks, using bold colours and the very best in make-up artistry know-how.
 

Candice Swanepoel

Credit: Pat McGrath, Max Factor Global Creative Design Director and Candice Swanepeol shot by Camilla Akrans

@PatMcGrathReal   @AngelCandice      @MaxFactorUK


“This is a very bold, brave, decadent and hedonistic look” says Max Factor Global Creative Design Director Pat McGrath, recently awarded an MBE for her services to the fashion and beauty industry, “bold shimmers, lots of colour, full blush, glossy lips. This is a really strong couture look that women can take inspiration from. You can take the blush, a bold lip, even use the eyeshadow and just work it as an eyeliner - you can literally break it apart to make the perfect party look for you and if you’re brave, do the whole thing.” 

Max Factor products and unique makeup artistry techniques help to inspire the must-have party season looks. Following her visionary shoot, Pat shared her Party Edit;

Pat’s Party Edit

  • Max Factor Skin Luminizer Foundation“blend evenly over face with a sponge of foundation brush and finish with Crème Puff powder”
  • Wild Shadow Pencil in Vicious Moss – “gives the look intensity”
  • Miracle Touch creamy blush in Soft Candy + Soft Murano “blend from outer corners up to brow bone and outward onto the temples”
  • Masterpiece Transform Mascara in Black “lashings to top and bottom lashes”
  • Color Elixir Lipstick in Mulberry mixed with Color Elixir Lipstick in Ruby Tuesday “glossy lips are perfect for the party season”


Watch glamour unfold with two further looks from Max Factor superstars this season,
‘The 
Arrival’ and ‘The Entrance’ coming soon.

 Pat’s full get the look below.

STEP 1

  • Using Skin Luminizer Foundation, blend evenly over face with a sponge or foundation brush and finish with Crème Puff Pressed Powder.
  • Highlight nose, Cupid’s bow and chin using Masterpiece Precision Eye Shadow in Pearl Beige.

 

STEP 2

  • On top of eyelids, apply Wild Shadow Pencil in Vicious Moss and Wild Shadow Pot in Untamed Green.  Underneath on the lower lash line apply Wild Shadow Pot in Sapphire Rage giving intensity.
  • On the inner corners, apply Wild Shadow Pencil in Brazen Gold for dimensional highlights.
  • Using Kohl Pencil in Black trace the wings in the upper and lower lash line and finish with Glide and Define Liquid Eyeliner in Black.
  • Using the Miracle Touch creamy blush in Soft Candy + Soft Murano, blend from outer corners up to brow bone and outward onto the temples.
  • Finish the eyes with Masterpiece Transform Mascara in Black to top and bottom lashes

 

STEP 3

  • Taking the same color from the temples down on to the cheek bones, apply the Max Factor Miracle Touch creamy blush in Soft Candy + Soft Murano.
  • Add definition under cheekbones with Bronzing Powder in Golden.

 

STEP 4

  • Apply Color Elixir Lipstick in Mulberry mixed with Color Elixir Lipstick in Ruby Tuesday to the lips. Dab with fingertips onto lips and blot with a tissue and finish with Color Elixir Lipgloss in Pristine Nude on top.

 

 Products to get the look:

Max Factor Skin Luminizer Foundation RRP £12.99*
Max Factor Crème Puff Pressed Powder RRP £5.99*
Max Factor Masterpiece Colour Precision Eye Shadow RRP £6.99*
Max Factor Kohl Pencil RRP £4.99*
Max Factor Masterpiece Glide and Define Liquid Eyeliner RRP £6.99*
Max Factor Eyebrow Pencil RRP £4.99*
Max Factor Miracle Touch Creamy Blush RRP £6.99*
Max Factor Masterpiece Transform Mascara RRP £9.99
Max Factor Wild Shadow Pencil RRP £5.99*
Max Factor Wild Shadow Pot RRP £4.99*

*All Prices shown are RRP (Recommended Retail Price) and final on shelf prices are at the sole discretion of the retailer

 -   ENDS  -


About P&G UK and Ireland

P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Duracell®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Lenor®, Max Factor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, and Wella®. The P&G community includes operations in approximately 70 countries worldwide. Please visit www.pg.com/en_UK for the latest news and in-depth information about P&G and its brands in the UK & Ireland.


Contacts

Ketchum PR London +44 (0)207 611 3500


Multimedia Files:

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Max Factor Global Creative Design Director and Candice Swanepeol
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Max Factor Global Creative Design Director and Candice Swanepeol
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Max Factor logo
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Pat McGrath, Max Factor Global Creative Design Director and Candice Swanepeol shot by Camilla Akrans