News Release

HALF OF BRITS STILL USING TWICE THE ENERGY NEEDED ON LAUNDRY

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Friday, March 29, 2019 7:08 am GMT

Dateline:

London

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"At Ariel we understand the impact the small changes in everyday behaviours can have on the wider environment."

Nearly half of Brits are still using almost twice as much energy as necessary to wash their laundry, according to research.

A poll of 1,000 adults who are responsible for the washing in their households found 48 per cent set their machine to 40 degrees as standard.

One in five believe washing above 30 degrees means ‘it gets the whites whiter’, and a further 34 per cent think a lower temperature wash means a sub-standard clean.

However, if every household in the UK turned their washing from 40° to 30° for even just one year, it would save CO2 emissions equivalent to powering 1550 homes

The good news is that this is a drop of 12 per cent from figures 12 months ago, suggesting eco-friendly habits are creeping into more Brits’ households.

The study was released by Ariel, for WWF-UK’s #VoiceForThePlanet campaign for Earth Hour –encouraging everyone to add their voice and make a pledge to protect the planet by taking simple, everyday actions to reduce their impact on the environment. Ariel is giving WWF-UK £1 per pledge made over the Earth Hour campaign.

Ariel Senior Communications Manager Scott Popham, said: “At Ariel we understand the impact the small changes in everyday behaviours can have on the wider environment.

“That’s why we’ve designed Ariel Gel specifically to work at lower temperatures, so people don’t have to make a compromise on results and making more sustainable choices.

“Our long running ‘Turn to 30˚’ initiative calls for exactly the kind of behaviour change that can have a big environmental impact.”

The study also found more than a third of respondents would be happy to wash their clothes at a lower temperature if they knew it would save money.

But the majority say assurances about their laundry coming out fresh and clean is the number one consideration.

And of those who do their washing at 30˚, 50 per cent do it because they care about the environment and want to save energy.

A further 61 per cent claim their washing comes out just as clean and fresh when washed at a low temperature.

Add your #VoiceForThePlanet and Turn to 30 this Earth Hour, March 30th 8.30pm.

 

ENDS


Notes to editors:

About Procter & Gamble UK and Ireland

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II® and Vicks®.  The P&G community includes operations in approximately 70 countries worldwide. Please visit www.pg.co.uk for the latest news and information about P&G and its brands.


 

Contact:

Ketchum PR London, +44 (0)203 755 6400

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