News Release

Fairy dishwasher tablets end phosphate use globally, removing over 14,000 tons of phosphate annually

- Following 30 years of research into non-phosphate formulas, Procter & Gamble (P&G) will remove phosphates from all retail and professional Fairy dishwasher tablets globally, both increasing performance and pushing the limits of innovation.

- P&G will remove enough phosphates to cover 270,000 soccer pitches.

- Fairy’s improved ability to tackle tough food 1st time also means there is no need for pre-rinse, which has the potential to save 21 billion liters of water annually. That’s equivalent to nearly 9,000 Olympic sized swimming pools.

Friday, May 27, 2016 12:03 pm BST

Dateline:

WEYBRIDGE

Procter & Gamble (NYSE:PG), announced today that it will eliminate phosphates from all Fairy dishwasher tablets by 2017. This change will apply to retail brands globally, going beyond current legislation*. Additionally, P&G will also remove phosphates from all professional dishwasher tablets globally, an area currently unregulated. By removing 14,000 tons annually – enough to cover 270,000 soccer pitches** – Fairy is doing its part to care for the environment.

P&G’s breakthrough innovation has allowed us to overcome a key technical challenge of improving performance without using phosphates. Consumers will have a product with a reduced environmental footprint and with improved cleaning performance, meaning there is no need to pre-rinse dishes. This has the potential to save 21 billion litres of water annually, the equivalent of nearly 9,000 Olympic sized swimming pools.

P&G Fairy Infograph gif

George Tsourapas, Global Home Care President said: “We’ve invested in breakthrough innovation to ensure we are able to improve Fairy’s ability to cut through tough food 1st time while removing phosphates from our formula. For us, actions speak louder than words in the area of sustainability. This is why we have gone beyond regulation in our removal of phosphates, and that innovative action is just the start. Our consumers can join us on the journey; by packing more cleaning power into Fairy’s dishwasher tablets there is no need to pre-rinse. I’m proud we have been able to make it easier for everyone to conserve precious resources without compromising on Fairy’s cleaning ability.” 

P&G has been gradually reducing the consumption of phosphates since 2005 and has been working for many years to develop new ingredients as replacements for phosphates to improve product performance across all water types. To date, P&G has replaced phosphates in over 95% of its cleaning products already. To read more about the Company’s sustainability efforts, visit www.pg.co.uk/sustainability.

Removing phosphates from Fairy dishwasher tablets is only the latest action to further reduce Fairy’s environmental footprint. Fairy offers sustainable dish care in both auto dishwashing and hand dishwashing. Fairy is the most concentrated handwashing liquid; through compaction in the markets where it is sold, Fairy hand washing liquid saves almost 24,000 tons of packaging per year***, in the top 10 markets for sales alone.

* European Commission legislation regulates that by 1 January 2017, dishwasher soaps will be limited to a phosphorus content of 0.3 grams per dose. Although some national governments have regulated to remove phosphates already, most markets around the world remain unregulated when it comes to phosphates in dishwasher tablets.

** 14,000 tons of phosphate is the same as the amount of phosphate an EU farmer would use to cover an area the size of 270,000 soccer pitches.

*** Fairy hand washing liquid saves almost 24,000 tons of packaging per year in the top 10 sales markets compared with if only competitors were used instead of Fairy hand dishwashing. 
 

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Assets are available at
http://releasd.com/b562

NB: P&G Spokesperson Elvan Onal, Global Dish Care Franchise & Europe Home Care RBU General Manager will speak at Sustainable Brands Istanbul on 27th May delivering a speech about the power of ‘and’ when it comes to innovating to meet sustainability goals.


P&G Media Contact :
Victoria Barton
E: Victoria.Barton@ketchum.com  T: + (0)44 203 755 6573
 

About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit 
http://www.us.pg.com for the latest news and information about P&G and its brands. 


Multimedia Files:

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P&G Fairy sustainability infographic
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Fairy Platinum All in One Dishwasher Capsules
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