News Release

GILLETTE REVEALS PRESSURES OF MODERN MEN AS COUNTRY ENCOURAGED TO GET BEHIND MOUSTACHES FOR MOVEMBER

  • The Best (Friend) A Man Can Get: 40% of 16 – 24 year olds reveal their friends have biggest influence on them
  • Lean On Me: Despite 40% of British men feeling friends can rely on them in times of need, one in three (29%) also admit they’d feel ‘like a burden’ sharing their personal issues
  • Confide In Me: Nearly half of British men (49%) have felt worried at some point in their lives that they don’t have anyone to confide in or open up to

Friday, November 1, 2019 12:23 pm GMT

Dateline:

London

As Movember gets underway and men across the country begin their momentous moustache marathon, new research from Gillette reveals the importance of positive feedback in men’s lives; 61% of UK men say they truly cherish ‘positive feedback’ from their male friends, colleagues and family members, especially when it comes to work (22%), relationships (19%), health advice (16%) and grooming (8%).

When it comes to the power of positivity, over a third of men (36%) say that a kind word from a partner would encourage them to do something they had been hesitant to get involved in, whilst four in ten (40%) of 16-24 year olds admit that their friends have the biggest influence on them.

Echoing this sentiment, Gillette’s continued work with Movember will this year see them once more encouraging men to get involved in the nationwide campaign, knowing that ‘whatever you grow will save a bro’, ultimately helping to change the face of men’s health.

And it seems that Movember and Gillette’s mission to encourage men to talk about their health is founded. Whilst men believe they get by with a little help from their friends, with 40% saying they felt confident that their friends, family and colleagues could come to them with their personal problems, worryingly just under half (43%) admit that they have often hidden personal issues from them, with one in three (29%) saying they would feel like a burden to those they love. What’s more, nearly half of British men (49%) have felt worried at some point during their lives that that they don’t have anyone to confide in or open up to.

As Movember’s official shave care partner, Gillette is proud to help spread the word, promote positive conversations and encourage men to be the best they can be by getting involved whether to fundraise and raise awareness of men’s health. Perhaps unsurprisingly, over half of British men (56%) have personal reasons for getting involved in charity work, citing driving factors including wanting to set a good example for children (16%), a sense of personal fulfilment (28%) and making a difference in the community (23%).

Matt Thomas, Brand Manager, Gillette UK said: “We’re hugely proud to continue our long-standing partnership with Movember. Gillette is committed to helping men be at their best and improving men’s health is absolutely central to this.  This Movember, we’re encouraging everyone to show their support by Growing, Moving or Hosting for a great cause that will have a genuine impact on men’s health – and what better way to get started on the 1st Movember than with a great clean shave!”

Paul Mitcheson, Director of Cause & Brand Promotion at Movember commented: “Changing your appearance by growing a moustache for Movember is a fun way to raise funds for health programs that save and improve men’s lives. It’s also an opportunity to talk openly about the tough times in life that can affect all our mental and physical health. This research is a reminder that conversations matter; we encourage all men to sign up at Movember.com and help change the face of men’s health.”

Throughout November, Gillette is also supporting Movember with a 1 pack = 1 donation mechanic on razors available in Tesco and via Gillette.co.uk

Sign up now at Movember.com.

ENDS

For more information please contact: Mark.Armstrong@hkstrategies.com  

 

About Gillette

For over 110 years, Gillette has delivered precision technology and unrivalled product performance – improving the lives of over 750 million men around the world. From shaving and body grooming, to skin care and sweat protection, Gillette offers a wide variety of products including razors, shave gel (gels, foams and creams), skin care, after shaves, antiperspirants, deodorants and body wash. For more information, latest news and to see our full selection of products, visit www.gillette.co.uk  

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

About Movember

Movember is the leading global men’s health charity.

The charity raises funds to deliver innovative, breakthrough research and support programmes that enable men to live happier, healthier and longer lives. Committed to disrupting the status quo, millions have joined the movement, helping fund over 1,250 projects focusing on prostate cancer, testicular cancer and suicide prevention.

In addition to tackling key health issues faced by men, Movember is working to encourage men to stay healthy in all areas of their life, with a focus on men staying socially connected and becoming more open to discussing their health and significant moments in their lives.

The charity’s vision is to have an everlasting impact on the face of men’s health. To donate or learn more, please visit Movember.com.

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