News Release

Braun announces the winners of the 20th BraunPrize design competition, celebrating Design for What Matters

Monday, September 17, 2018 4:09 pm BST


Kronberg | 13th September 2018
"We have seen record participation for BraunPrize 2018. This fantastic result showcases the increasing relevance of good design that matters in today’s and tomorrow’s world. This is what we seek to support, because it is close to our hearts and our brand."

50 years on from its inception, the 20th BraunPrize 2018 took place last week [12th September 2018] and saw 10 finalists present their design concepts to a live Jury, including legendary industrial designer and former Braun Design Director, Dieter Rams, at Braun’s Innovation Centre in Kronberg. The award ceremony, a culmination of the yearlong entry and judging process, gave prizes worth a total of $75,000 to exceptional talents, and marks five decades of Braun celebrating and promoting creativity and good design.

This year’s competition challenged creative minds to develop designs that really matter; those that can improve and innovate, and put the focus back on what is really essential in today’s increasingly complex world in order to create better solutions and experiences. 2018 saw more submissions than ever, with 3,087 entrants coming from 107 counties, marking a record year for BraunPrize, the longest running international prize for product design concepts.

Established in 1968 by Erwin Braun, the premise of BraunPrize is as relevant today as it was then: to nurture and support young, up-and-coming designers and inventors that take on the challenge of making the world a better place with their creativity and craft. BraunPrize Chairman, and Braun Design Director, Oliver Grabes, says: “We have seen record participation for BraunPrize 2018. This fantastic result showcases the increasing relevance of good design that matters in today’s and tomorrow’s world. This is what we seek to support, because it is close to our hearts and our brand.”

BraunPrize 2018: The Journey So Far

BraunPrize 2018 has bestowed 10 Awards across two categories – Students and Young Talent. An international Jury of top design and technology experts came together in June 2018 to evaluate all the entries and create a shortlist of 10 finalists who were chosen to present their concepts at the Final Judging Forum on 12th September 2018. In addition, the jury also selected fifty further outstanding projects that they felt deserved recognition as ‘Special Mentions’, to be displayed in the BraunPrize exhibition.

Of the judging process, Alexandra Deschamps-Sonsino, Designer, Consultant and IOT Expert and 2018 BraunPrize Jury Member, says: “The competition has attracted talent from all over the world. Different continents, different types of universities and different types of young talent – and the BraunPrize has brought all that to the table for us to look at.”

Stefan Schamberg, Director R&D for Braun Global, Managing Director of R&D for P&G and BraunPrize 2018 Jury Member adds: “There are a lot of things the entrants have addressed in the area of social responsibility, health and concern about the future of the world. I was overwhelmed with the impression of how responsible these people are and what is really important to them.”

BraunPrize 2018: The Winners

At the Final Judging Forum, each finalist was invited to present their product design concepts to the BraunPrize 2018 Jury, as well as a selected audience of over 100 guest jurors from companies, universities and media in the field of design and innovation. Live voting then took place for the Forum to select the final Gold, Silver, Bronze and Sustainability winners.

In the Student category, advancements in health and the environment were chosen as the deserving Finalists. WIM was awarded the Gold Prize of $15,000. The Silver Prize of $10,000 went to Otto, and finally, Pluvo was chosen as the Bronze Prize winner of $5,000.


The Winning Student Product Concepts:

Gold: WIM, by Thomas Helmer and Jenny Holmsten
Silver: Otto, by Gabriel Uggla, Selvi Ol-gac and Birnur Sahin
Bronze: Pluvo, by Lewis Hornby, Nicholas Hooton and Claudia Arnold

GOLD - WIM, by Thomas Helmer and Jenny Holmsten, is a new type of interactive stroke therapy, designed to empower and support patients’ recovery at home. Thanks to its tracking armband, it offers advanced personalised therapy, and a shared application enables constant communication between the patient and therapist, helping to make therapy fun and interesting for the patient throughout the lengthy period of home recovery.

SILVER - Otto, by Gabriel Uggla, Selvi Ol-gac and Birnur Sahin, is designed to improve the daily management of asthma through streamlining the process of monitoring, logging and medicating into one seamless experience. Otto guides users through the process using lights and sounds to take measurements and adjust medicine dosage all through the same mouthpiece, as well as logging the data into the patient’s digital journal.

BRONZE- Pluvo, by Lewis Hornby, Nicholas Hooton and Claudia Arnold, is a cost neutral solution to urban air pollution. The patent pending technology uses an enclosed mist of water droplets to remove dangerous pollutants from the air, and pays for itself by using this mist to create a stunning new holographic-like advertising medium.


In the Young Talent category, innovation in children’s health and environmental improvements were the focus of the Finalists chosen by the Jury.

The Winning Young Talent Product Concepts:

Gold: ASHA, by Peter Alwin
Silver: Colo, by Matus Chlpek
Bronze: INST.ant, by Andreas Munk

ASHA, by Peter Alwin, was honoured with the Gold Prize of $15,000. ASHA is a device designed to monitor low birth weight babies in rural India. This simple portable device measures the baby’s weight and temperature using an in-built digital weighing scale powered by solar cells and a non-touch infrared thermometer to avoid cross contamination. The baby’s growth progress can be closely monitored and ensures timely, local care in the child’s crucial early weeks.

The Silver Prize of $10,000 was awarded to Colo, by Matus Chlpek. Colo is a new concept of sneakers designed to correct foot deformities and improve bad walking habits aimed at children between three and 12 years old. The design consists of shoes, a smartphone app and custom 3D printed insoles and the main feature of Colo is that the sole is designed to passively track walking habits either visually or more precisely through the app. It is a playful solution for children with foot health issues and also a product with a message that everybody is different and such diversity should be embraced.

And finally, the Bronze Prize winner of $5,000 was announced as INST.ant, by Andreas Munk. INST.ant is a trunk concept that turns every bicycle into a cargo bike, to overcome the storage benefits offered by cars and encourage people to use bikes more often. The folding technique of the trailer is based on the telescope principle, and its very compact design means it is available at any time without disturbing cycling – allowing transport of loads up to 50kg.


The Sustainability Category is a new addition to the BraunPrize 2018, in acknowledgement of Braun’s philosophy of ‘less is more’ and recognition that sustainability really matters in today’s world.

In the Student Category, Ö was awarded the first prize of $5,000, and ACORN the second prize of $2,500.

Ö, by Constance Richard, is a sustainable humanitarian aid, designed to make contaminated water drinkable. It is an open source project for filtering unhealthy water, using low technologies in the form of a ceramic filer and a sand filter, which eliminates pathogens present in the water to give people the necessary conditions to regain their autonomy.

ACORN, by Liye Zhang, Xucheng Yan, Zihan Xie, Ximing Jiang and Jiaqing Zhang, is an urban greening landscape for desert cities. This fertilizer-compressed sheet can provide fertilizer to plants after ACORN has been planted in the sand and has a strong ability to absorb and retain water. ACORN not only reduces the cost of afforestation is desert areas, but also improves planting efficiency and beautification.


In the Young Talent category, FIYLTER was awarded the first prize of $5,000, and Wireframe the second prize of $2,500.

FIYLTER, by Simon Desnerck, is a DIY microplastics filter for washing machines designed to reduce the microplastic fibres that end up in the ocean through the washing of synthetic clothes. The FIYLTER solution is like a manual for a filter system that mixes and matches components that are cheap and accessible to most people, allowing people to adjust it to their own needs and requirements in order to get as many people as possible filtering their washing machine’s waste water and reduce the ‘plastic soup’ of our oceans.

Wireframe, by Ben Körös, helps villagers in developing countries to build and maintain affordable wind turbines, in order to generate enough electricity and set up an essential communication network. This allows them to talk to each other via radio, warn the next village in case of emergency and share weather forecasts, as well as giving them light after sunset, allowing them to have more productive hours each day.


In a world full of clutter, complexities and concerns, the design principles at the heart of Braun – functionality, quality, simplicity and durability – are more important than ever. Through continuing to champion good design, and promoting the role of industrial design in overcoming the challenges modern life presents, Braun and the BraunPrize aim to give a platform to young talent to ensure the next generation of designers continue Braun’s mission of creating design for what matters.

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About Braun
Braun, a subsidiary of Procter & Gamble (P&G) founded in Germany in 1921, develops and manufactures a wide variety of small domestic appliances that marry technical innovation, reliable quality and distinctive design. These range from electric shavers and beauty products to hair care appliances. Braun products enjoy worldwide distribution. Please visit for the latest news and in-depth information about the Braun brand.


About Procter & Gamble 
P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Braun®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.


About The BraunPrize 2018 Jury Members:

Rosario Costa | Senior Design Director, The LEGO Group, Denmark
Rosario’s 20 years journey with The LEGO Group covers a wide range of experiences like on-boarding talents and leading strong design teams, driving innovation, leveraging consumer insights and creating concepts and themes delivering the most compelling LEGO experiences for children and parents around the world. 

Alexandra Deschamps-Sonsino | Designer, Consultant, IoT expert and founder of the Good Night Lamp, London, UK
Raised between Paris, the Middle East, and Canada, Alexandra’s outlook on life was always international and multi-faceted. She lived and worked in Amsterdam before moving to London in 2007 to start Tinker London, the first UK distributor of the Arduino. As CEO she grew that business, offering connected product design services to global clients. Since 2011 she has been an independent consultant in the space of what became ‘the internet of things’, helping clients understand the new world of connected product experiences. Alexandra was named 1st in a list of 100 Internet of Things Influencers (Postscapes, 2016).

Oliver Grabes | Director at Braun Design & P&G Grooming ID, Chairman of the BraunPrize
Intrigued by the opportunity of reconnecting the brand with its world famous design heritage, Oliver joined P&G in 2009 to become the Head of Braun Design. Under his leadership the design team established the design strategy of “Past Forward” with contemporary and innovative products that put Braun´s core values of simplicity, quality and good design back into the centre of the user experience. Since then, a wide range of products following this philosophy has resulted in strong global business success and have been awarded with a record number of international design awards, re-establishing Braun´s unique brand equity. His focus is on joyfully simplifying the way people interact with products and systems in today’s increasingly complex world. 

Lidan Liu | designaffairs China partner, iMonkey Technology CEO
Lidan Liu is the partner of designaffairs China, founder and CEO of iMonkey Technology, and Associate Professor of Industrial Design at Tongji University, College of Design and Innovation where she is known for advocating to bridge the gap between academia and industry, enriching the design curriculum by inviting distinguished industry leaders to share their experience in the classroom. Lidan advocates authentic design that answers the most important questions.

Stefan Schamberg | Director for R&D at Global Braun and Managing Director for R&D at Procter & Gamble, Kronberg, Germany
Stefan Schamberg started his career at Braun, and has now been with Procter & Gamble for 32 years. He is an experienced R&D leader in product and process development and a true expert in developing appliances, electronic and connected devices across a wide range of product categories. He leads the research & development teams for the Braun brand and the Venus brand, globally.  In addition, Stefan Schamberg is responsible for P&Gs R&D Global Capability Organization for Devices/Appliances technologies and platforms.

Stefan Schamberg represents P&G’s R&D function on the Managing Directors Board of Germany and acts as Site Leader of the German Innovation Center.

Duy Phong Vu | Global Design Director De’Longhi Braun Household
Vietnam born Duy Phong Vu is a master in the language of design. Looking back on 20 years of successfully applying his creative spirit to drive Braun Household’s success story, he is the voice behind the clear lines that define the Braun brand, bringing fluency to the functionality of Braun household appliances. Phong and his team have already reaped more than one hundred international design awards: these include the prestigious Good Design Award, iF Design Award, Red Dot Award and the German Design Award, along with being selected as Design Team of the Year 2016 by Plus X.