News Release

Head & Shoulders partner with FA for first ever unisex campaign with Lions & Lionesses

The UK’s No. #1 Shampoo Brand launches TVC with England Men’s and Women’s Players to promote NEW DERMA&PURE range

Thursday, February 14, 2019 11:39 am GMT

Dateline:

London
"Head & Shoulders has always strived to provide confidence to both men and women who need it the most when in the spotlight and continue to inspire future generations to let nothing hold them back."

Head & Shoulders, The FA’s first Official Hair Care Partner, has today released a 360 degree campaign including two TVCs, as well as digital and social content in the UK, featuring players from the Three Lions and Lionesses, to promote their NEW DERMA&PURE range.

During the 30 second adverts, a combination of Kyle Walker, Kieran Tripper, Steph Houghton and Jordan Nobbs take to the pitch to mentor the stars of tomorrow and inspire confidence in the next generation.

Head & Shoulders announced a two-year partnership with The Football Association in September 2018, with players from England’s Men’s and Women’s Teams set to feature in a variety of short and long form content up until August 2020, as both squads prepare for major tournaments over the next 18 months.

Celine Hernandez, Head of Haircare Brands UK & Ireland at P&G said: “As the Official Haircare Partner of both the Men’s and Women’s squads, it’s amazing to work with these players in a joint capacity and launch our latest TVC at such an exciting time for English football.”

“Head & Shoulders has always strived to provide confidence to both men and women who need it the most when in the spotlight and continue to inspire future generations to let nothing hold them back.”

Mark Bullingham, Chief Commercial and Football Development Officer at the FA said: “Head & Shoulders are proving to be a fantastic partner of both the England Women’s and Men’s Senior National Teams. Combining players from both squads in a national campaign shows their commitment to our partnership and is a testament to the ever-growing profile of Women’s football in England.”

Head & Shoulders newest DERMA&PURE formulation features across the entire Head & Shoulders collection using skincare-inspired technology with active ingredient Piroctone Olamine to stop the signs of dandruff before it even shows.


ENDS

NOTE TO EDITORS

About Procter & Gamble UK and Ireland

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II® and Vicks®.  The P&G community includes operations in approximately 70 countries worldwide. Please visit www.uk.pg.com for the latest news and information about P&G and its brands.


Contact:

Visit www.headandshoulders.co.uk for more information. For further details, product samples or photography, please contact Ketchum:

Dan Rhodes: 0797 115 1614/ dan.rhodes@ketchum.com

Olivia Short: 0203 755 6422/ olivia.short@ketchum.com
Emma Sharpe: 0203 755 6451/ emma.sharpe@ketchum.com

Multimedia Files:

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Head & Shoulders launches TVC with England Men’s and Women’s Players to promote NEW DERMA&PURE range