News Release

"Help me make #FeelSuper history and raise half a million pounds" Frankie Bridge asks UK shoppers to come together in aid of Marie Curie

One product = One donation campaign


Wednesday, September 20, 2017 10:31 am BST



Today, celebrity mum of two Frankie Bridge is asking UK shoppers to be part of history and help reach a huge £500,000 raised for Marie Curie as part of the #FeelSuper campaign; where every purchase of donating P&G products at Superdrug, including Oral-B, Olay and Gillette, triggers a donation to Marie Curie – the UK’s leading terminal illness charity.

This comes as figures from Marie Curie reveal that half of the UK’s over 50’s are not confident they will get the care they need towards the end of their life1, and nearly a fifth (19%) of people who have lost someone, feel that better end of life care could have helped them preserve memories of happier times2.

In its third consecutive year, the #FeelSuper campaign, in partnership with Superdrug continues to go from strength to strength. With a historic £500,000 in sight, Frankie has been looking back on the successes of the campaign so far and how the continued support from Superdrug shoppers has impacted on the lives of people living with terminal illnesses, their friends and families. Not only does Frankie want to say a big thank you to everyone who has helped so far, but show them how their contributions to the campaign have had a direct impact on so many lives, and why it is so important to keep up the good work.

The #FeelSuper story so far:

Frankie says, “I’ve seen first-hand the effect money raised through the #FeelSuper campaign has on the lives of those living with terminal illnesses, their friends and their families. I want to thank everyone who has supported us so far and ask them to get behind us once again and get to our goal of £500,000. It’s so easy to get involved, simply treat yourself to your everyday purchases such as Oral-B toothpaste or Pantene shampoo and ‘Feel Super’ knowing that your small purchase is making a big difference.”

Annemarie Muir, Customer Team Leader, P&G UK and Ireland, says, “In its third year, we are no less inspired and committed to raising funds for Marie Curie. We are delighted that shoppers continue to buy donating P&G products at Superdrug, and have already raised so much, there’s still so much to be done to support the people who really need it so it’s important that we don’t stop now.”

Dr Jane Collins, Chief Executive of Marie Curie, says, “The #FeelSuper campaign gives people such an easy way to support Marie Curie. Every contribution, no matter how big or small, makes a real difference to people’s lives. Our ageing population means more and more people are living with a terminal illness and the money raised from simply purchasing P&G products in Superdrug will help Marie Curie to continue providing vital care and support to people living with a terminal illness, and their loved ones.”

Ben Parker, Account Director, P&G UK & Ireland, said, “We are delighted to be joining forces with Superdrug this year to help raise at least £100,000 for Marie Curie, a charity which provides such vital support and care for so many families across the country. We’re proud to be able to use our brands and our partnership with Superdrug to try to make a difference to people’s lives who need it most. It’s brilliant to have Frankie Bridge on board and the passion she’s shown for the campaign is contagious. She’s an already an inspiration to so many and now we’re hoping she can help to inspire the nation to support the campaign and contribute to the crucial work Marie Curie does across the UK.”

Simon Comins, Commercial Director for Superdrug added, “It’s been a privilege to see how successful the campaign has been and an honour to work with our amazing ambassador Frankie Bridge over the last three years. Superdrug is extremely proud to support Marie Curie as part of the #FeelSuper campaign, both colleagues and customers have gone above and beyond to help Marie Curie patients receive the care and support they need.”


From the 20th September to the 17th October you can get involved and #FeelSuper with brands such as Oral B, Olay, Gillette, Pantene and many more, P&G will make a donation to Marie Curie. One product = One donation.

--- Ends ---

For further information please visit www.superdrug/feelsuper

After the 17th October, a selection of products which bear the Marie Curie logo on pack, or at shelf, including brands from P&G will continue to trigger donations. For more information, visit

1 YouGov plc online survey involving 1,006 adults aged 50+, October 2015.

2 Sample of 1,155 who had lost a relative, friend or neighbour through terminal illness. In answer to Q “Which of the below areas do you think could have been improved upon by changes to the standard of care provided in the final stages? Helping keep happy memories of them.


For more information, campaign images or videos of #FeelSuper spokesperson Frankie Bridge please contact:

Elle Baird  |  |  +44 (0)207 973 5982

Charlotte Pearson  |  |  +44 (0)0207 413 3516

Notes to Editors

About the #FeelSuper Campaign

Launched in 2015, the #FeelSuper campaign has now raised over £430,000 for Marie Curie, and hopes to reach the half a million mark in 2017. Following the success of previous years, P&G and Superdrug teamed up again to help fund more vital care for this amazing charity. From 20th September to the 17th October inclusive, each time you buy any P&G product in a Superdrug store or on, including brands such as Olay, Gillette, Pantene, Oral-B, Venus, Aussie and many more, P&G will make a donation to Marie Curie. One product = one donation. Look out for the special logo on pack or at shelf.*

*Subject to store availability and subject to change.


About Procter & Gamble UK and Ireland

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene® and SK-II®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and information about P&G and its brands in the UK and Ireland.


About Marie Curie

Marie Curie is there for people living with any terminal illness, and their families. They offer expert care, guidance and support to help them get the most from the time they have left.

Their nurses work night and day, in people’s homes across the UK, providing hands-on care and vital emotional support. Their hospices offer specialist round-the-clock care. They support people throughout their illness by giving practical information, support from trained volunteers and being there when someone wants to talk. The charity is also a leader in research into the best ways of caring for people with a terminal illness.


Marie Curie Support Line 0800 090 2309*

If you’ve got questions about terminal illness or simply want someone to talk to, call the Marie Curie Support Line for free confidential support and practical information on all aspects of terminal illness. *Calls are free from landlines and mobile phones.


About A.S. Watson Group

A.S. Watson Group is the world's largest health, beauty & lifestyle retailer’s with over 10,000 retail stores, serving more than 26 million customers a week in 33 markets. The Group has the largest brand portfolios and geographical footprints in the retailing world, offering everything from health & beauty, food and electronics to perfume. It is also Asia's largest health & beauty retailer and Europe’s largest luxury perfumeries & cosmetics retailer. Proudly supported by a global family of 100,000 staff, the Group is also a member of the world renowned multinational conglomerate Hutchison Whampoa Limited, which has six core businesses - ports and related services, property and hotels, retail, infrastructure, energy and telecommunications in 52 countries.

Please visit for more in-depth information about A.S. Watson Group and its brands

Multimedia Files:

Preview image
FeelSuper campaign ambassador Frankie Bridge with Marie Curie nurses