News Release

Parents ask Pampers ‘Where did all the pee go?’

NEW Pampers Baby-Dry now feature 3 absorbing channels which are designed to spread wetness evenly throughout the nappy, which means less wet bulk in the morning for your little one! 


Thursday, August 11, 2016 4:15 pm BST



Pampers are launching a brand new innovation and upgrade to UK parents’ #1 nappy choice: introducing 3 Absorbing Channels! New Pampers Baby-Dry feature a revolutionary nappy design with 3 Absorbing Channels and unique Micro Pearls™ that distribute wetness more evenly and lock it away for up to 12 hours – which means there is less wet bulk in the morning. 

New Pampers Baby-Dry have been recommended by 88% of UK parents *

New Pampers Baby-Dry are also BritMum Bloggers Approved, Mumsnet Rated, Mother & Baby Tried and Tested and 90% of Netmums mums would recommend New Pampers Baby-Dry.

Babies spend around half their time asleep – and those precious hours of sleep aren’t just important for their mood, but have positive impacts on their development, too. With experts believing that wetness may impact your little one’s sleep, their overnight nappy needs to work as hard as possible. While every parent has their own tried and tested tricks to help guarantee a restful slumber, New Pampers Baby-Dry ensures you that your baby isn’t disturbed by a wet, bulky nappy throughout the night - meaning you can say goodbye to night-time wetness, and hello to a nappy that keeps your baby dry and well rested.

To claim your free sample of New Pampers Baby-Dry, please visit:

 *based on a survey of 790 UK parents given the product, May 2016


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For further information, or if you are interested in spokesperson interviews with Jo Tantum or a Pampers' representative please contact:

Ellie Gill - H&K Strategies
T:  +44 (0) 207 413 3143

Louise Jackson-Rogers - H&K Strategies
T: +44 (0)207 413 3743


About Procter & Gamble (P&G) UK and Ireland

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene® and SK-II®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and information about P&G and its brands in the UK & Ireland.



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