News Release

P&G Brands Ariel and Lenor Mark 70 Years of the Commonwealth

Thursday, June 27, 2019 8:10 am BST



Seventy years ago, in London on 28 April 1949, the Commonwealth of Nations was founded. A unique association of 53 independent states of all sizes and economic strengths, consulting and cooperating in the interest of a combined population of 2.4 billion people, it reflects a belief in the betterment of humanity through working together.

Today, the Commonwealth also has a shared goal of environmental sustainability that echoes P&G’s respect for the planet’s future and our pledge to be a ‘force for good and a force for growth’. This commitment is at the heart of P&G’s Ambition 2030 – a determination to put sustainability and environmental wellbeing at the heart of our company’s products and how we produce them.

As Fabric & Home Care CEO Shailesh Jejurikar knows he has a responsibility to care for the world we live in through our brands, such as Ariel, Lenor and Fairy, and the positive impact these brands can have in communities worldwide.  With these shared values and commitments, Shailesh was honoured to be a part of this summer’s commemoration of the Commonwealth foundation. To mark the occasion, the History of Parliament Trust is publishing an official commemorative volume entitled The Commonwealth at 70: From Westminster to the World.

Shailesh, who represented the company at the book’s launch at Westminster Abbey on 25 June said: “Having been born and grown up in a Commonwealth country, I am especially proud that P&G is part of these celebrations. The work of the Commonwealth to promote cooperation, common interests and universal rights has set an example to the global community for the past 70 years.  The Commonwealth’s long-term commitments are also an inspiration to us at P&G and are reflected in our Ambition 2030 and our determination to reduce our company’s environmental footprint.”

Written and compiled by academics and experts, The Commonwealth at 70 will include a feature from P&G and commentary from Shailesh Jejurikar. The article outlines P&G’s commitment to sustainability and the concrete actions we are taking to be a force for good and a force for growth through brands such as Ariel and Lenor, with campaigns like ‘Turn to 30’ and ‘Wash it Better, Love it Longer’ and the use of recycled plastics in our fabric, home and haircare brands. Also highlighted are our efforts beyond our core products ranges, such as collaborative work with National Geographic and Global Citizen to raise awareness of issues such as disaster relief and the global water crisis.

Shailesh added: “The Commonwealth looks after the interests, and has a positive impact on, the lives of 2.4 billion people. The trust that this represents reflects our own responsibility to the 5 billion consumers we serve worldwide. In this we have a unique opportunity to promote conversations, influence attitudes, change behaviour and help the people who use our brands have a positive impact on our environment and the future of the world in which we live.”

A thought-provoking and beautifully designed hardback book, The Commonwealth at 70 brings together key stories of best practice and is intended to act as a springboard for further debate.                 



About Procter & Gamble

P&G serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene® and SK-II®


Our commitment to Citizenship is supported by our Purpose, Values and Principles They are the foundation on which P&G was built, and they have been our guiding force for over 180 years. You can read more about our Citizenship work in our Global and Northern Europe citizenship reports, available on our website