News Release

Procter & Gamble's Geraldine Huse Gets Top Marks in Winning for Women

Friday, March 7, 2014 2:35 pm GMT



Geraldine Huse, Vice President Global Sales at Procter & Gamble, has been recognised for her commitment to creating an inclusive workplace by being shortlisted in the Champion Award category at the Opportunity Now Excellence in Practice Awards 2014, sponsored by Nationwide.

Alongside Geraldine’s being shortlisted, Procter & Gamble will also receive a Business in the Community Big Tick. The Big Tick is awarded to organisations who demonstrate significant achievements in their responsible business programme to celebrate and profile their responsible business success. It is recognised as a leading endorsement of responsible business and organisations can use it to showcase their achievements and raise their profile with customers, suppliers, employers, investors and the media. 2014 is the first year that organisations shortlisted for the Opportunity Now Awards have received a Big Tick.


Since 2000, Geraldine has led an initiative to address what was previously a very male-dominated sales function.  This delivered a fundamental step change in diversity at the organisation, with a 16% increase in female entry through recruitment.  In 2000, Geraldine was the only senior manager in the function in the UK. Now, 32 of 60 managers are women.  Her leadership resulted in the company’s sales function in the UK going from one female associate director to seven men and seven women.  

Geraldine set the tone from the top.  As an active leader, she engaged the UK CEO and together they championed the business case and lobbied organisations to commit. Geraldine pushed hard to foster a culture of inclusion.  She established training programmes for both sexes on diversity which she lobbied senior leadership to make mandatory for all employees.  She gathered open and honest feedback in focus groups on barriers that needed to be overcome.  She placed gender diversity as a key priority for career and succession planning, and established mentoring schemes, including “mentoring up”, where male senior leaders were mentored by junior women. 

The mantra Geraldine championed above all others was “you get what you measure”, and from the outset she established clear goals to achieve as signposts to progress. 

Geraldine’s work has inspired increases in female leadership across the total UK, Western Europe and Global organisations, which now operate at 55:45 representation split. Geraldine is also a great champion for diversity outside the company, speaking widely and helping other companies learn from her success.

Kathryn Nawrockyi, Director, Opportunity Now, said:

“Congratulations to Geraldine and to Procter & Gamble on being shortlisted for the Opportunity Now Excellence in Practice Awards 2014. The standard of entries this year once again raises the bar for future leadership on gender equality, and she should be proud of and celebrate their success at this stage. Geraldine is a great example of how working together can help to create real, sustainable change which benefits not just women in the workplace, but also organisational culture and society as a whole. I hope other employers will learn from this exemplary work. We’re also delighted to award Procter & Gamble a Business in the Community Big Tick in further recognition of this achievement.”

The Opportunity Now Excellence in Practice Awards recognise public and private sector organisations that have put gender at the core of their business agendas and are committed to creating inclusive workplaces. This year’s winners will be announced at the Opportunity Now Excellence in Practice Awards Gala Dinner, which takes place on Wednesday 2nd April 2014 at the Brewery in the City of London as part of Business in the Community’s Responsible Business Week. The dinner will feature speakers including: journalist and broadcaster Alice Arnold; Helena Morrissey, CEO of Newton Investment Management, Founder of the 30% Club and Chair of Opportunity Now; and Kathryn Nawrockyi, Director of Opportunity Now.

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About Opportunity Now

Opportunity Now is the workplace gender campaign from Business in the Community. Opportunity Now has defined three priorities that are critical to business in achieving the potential of people, teams and organisations. These are: a better gender balance for leadership progression; unbiased recognition and reward for all; and, agile work cultures that are fit for the future. For information about Opportunity Now's work on equality, diversity and inclusion please see  


About Business in the Community

Business in the Community stands for responsible business. With a membership of over 850 companies, engagement in 10,700 organisations internationally and an employee reach of 14.7 million, Business in the Community is raising the benchmark for responsible business practice. We offer our members practical support to help them transform their businesses and integrate responsible practices into their operations.  And we ask our members to work in partnership with us to help transform communities and tackle serious social issues where business can make a real difference.  Business in the Community is one of the Prince’s Charities, a group of not-for-profit organisations of which The Prince of Wales is President.


About P&G UK and Ireland

P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including, Always®, Ambi Pur®, Ariel®, Bold®, Braun®, Duracell®, Fairy®, Febreze®, Flash®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Max Factor®, Olay®, Oral-B®, Pampers®, Pantene®, Vicks® and Wella®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

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Opportunity Now Big Tick 2014
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Geraldine Huse, VP Global Sales at Procter & Gamble