News Release

Thank you, Mum

P&G brands’ athlete ambassadors lead the way this Mother’s Day

Friday, March 16, 2012 5:25 pm GMT

Dateline:

London

Some of Great Britain’s top medal hopefuls for the London 2012 Olympic and Paralympic Games are calling on Brits to thank their mums for their hard work and sacrifice this Mother’s Day to launch P&G’s ‘Thank you, Mum’ campaign.

Jessica Ennis, Sir Chris Hoy and Paula Radcliffe are among P&G’s brands’ ambassadors who have recorded special messages of thanks to their mums for everything they have done to help them get where they are today.

P&G is calling on the nation to tell their mums how much they appreciate them and be in with a chance of winning their mum the gift of a lifetime; family tickets to selected events at the London 2012 Olympic and Paralympic Games. The lucky winners could find themselves in the heart of the action this summer with winners’ tickets including the 100m Athletics Final, the Opening Ceremony and Closing Ceremony at both the London 2012 Olympic and Paralympic Games.

With 50 sets of four tickets to selected events at the London 2012 Olympic and Paralympic Games up for grabs, people can enter by going to www.youtube.com/pg and uploading a video, photo or text message telling their mum what they’d like to thank her for this Mother’s Day, holding their hands out in front of them in a heart shape to say, ‘Thank you, Mum.’

The ‘Thank you, Mum’ campaign has been launched following research by P&G1 that shows over a quarter of UK mums (27%) are thanked less than once a month for what they do as a mother.  Picking up the clothes after the family (71%), tidying the bathroom ready for the next person (65%) and acting as an alarm clock (49%) are the little things mums do every day that tend to go unnoticed or unvalued. Yet mums do not want much in return - 82% of mums say they would prefer a simple ‘thank you’, over a card (1%) or a bunch of flowers (3%).

Jessica Ennis, athlete and Olay ambassador
Jessica Ennis, athlete and Olay ambassador 

‘I remember my mum always being there supporting me on those wet and cold days.
Thank you Mum.’

Sir Chris Hoy, cyclist and Gillette ambassador


Sir Chris Hoy, cyclist and Gillette ambassador

“My mum always says that, whenever I win a race, it’s never down to my hard work or my training, but it’s down to her cooking and her support. And who knows, she’s probably right.
Thank you, Mum.’


Janette Kwakye, athlete and Ariel Ambassador
Jeanette Kwakye, athlete and Ariel ambassador

‘There are many things that I’d like to thank my mum for.  Possibly the most important one for me was her moving in with me after my knee surgery. Thank you Mum.’

 

Ker-anne Payne, swimmer and Max Factor and Oral-B ambassador
Keri-anne Payne, swimmer and Max Factor and Oral-B ambassador

‘I’d like to thank my mum for all of the hot dinners she put on the table for me. Thank you Mum.’

 

Victoria Pendleton, cyclist and Pantene ambassadorVictoria Pendleton, cyclist and Pantene ambassador
‘One of the best things about my mum is that she would always tell me you can only do your best and we love you no matter what. I think it was really important because even when the competition was very stressful and I was worried about my performance, she would remind me of that. Thank you Mum.’

Paula Radcliffe, athlete and Fairy and Pampers ambassador
Paula Radcliffe, athlete and Fairy and Pampers ambassador

‘I’d like to thank my mum for all the time she spent ferrying me backwards and forwards from athletics clubs. Thank you Mum.’



Jenna Randall, synchronised swimmer and Braun Female ambassador
Jenna Randall, synchronised swimmer and Braun Female ambassador
said, ‘From sewing my first solo costume for twelve hours, I appreciate it so much and you’re amazing. Thank you Mum.’

 

 

Ben Rushgrove, athlete and P&G ambassador
Ben Rushgrove, athlete and P&G ambassador
said, ‘Thank you for taking me to all the competitions. Every year my mum and I would travel hundreds and hundreds of miles to all these different competitions all over the country and my mum would do this without complaint. Thank you Mum.’


Liam Tancock, swimmer and Gillette ambassador
Liam Tancock, swimmer and Gillette ambassador
said, ‘I’d like to thank my mum for buying me the Guinness Book of World Records every year and actually inspiring me to pursue my swimming career. Thank you Mum.’

 


Sophia Warner, athlete and P&G ambassador and mum of two
Sophia Warner, athlete and P&G ambassador and mum of two
said, ‘I’d like to thank my family for having the loudest cheer in the stadium. When I ran the 200m earlier this year, I was worried that I wouldn’t be able to hear them. As I came out of the 200m bend I heard this almighty roar that was my family. Thank you.’




The ‘Thank You, Mum’ competition closes on Mother’s Day, Sunday 18th March 2012. Terms and conditions apply – please visit www.youtube.com/pg for full details.

- Ends -

Notes to editor

For further information please visit www.youtube.com/pg

1.       The research was carried out by the Social Issues Research Centre (SIRC) on behalf of P&G from March 2011 - January 2012 and consisted of separate national surveys of 11,594 mums in 13 Western European countries: Austria, Denmark, Finland, France, Germany, Greece, Italy, Norway, Portugal, Spain, Sweden, Switzerland and the UK.

 Full research available on request.


About Procter & Gamble in the UK and Ireland

P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands.  The Company's leadership brands include including Pampers®, Ariel®, Always®, Pantene®, Mach3®, Fairy®, Pringles®, Lenor®, Iams®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®,  Fusion®. Ace®, Febreze®, and Ambi Pur®.  With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide.  Please visit http://www.pg.com/en_uk for the latest news and in-depth information about P&G and its brands.

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Paula Radcliffe
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Liam Tancock
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Sophia Warner
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