News Release

GILLETTE PARTNERS WITH YOUTH EDUCATION CHARITY FOOTBALL BEYOND BORDERS, IN A COMMITMENT TO SUPPORT THE NEXT GENERATION OF MEN

Partnership sees grooming brand and youth educational charity announce a number
of initiatives that set out to help more young people from disadvantaged backgrounds become the best versions of themselves 

Category:

Tuesday, November 19, 2019 10:57 am GMT

Dateline:

London

19th November, London, UK -  Gillette® (NYSE: PG) today announced a new partnership with youth charity Football Beyond Borders, demonstrating its commitment to helping provide more young people with the support and inspiration they need to fulfil their potential.

Football Beyond Borders was founded in 2013 and exists to change the lives of young people. The organisation recognises that there are thousands of young people who are passionate about football but are not fulfilling their potential at school. They provide long-term support built around young people’s passions for football to help them transition successfully into adulthood.

Over 2000 young people have benefited from Football Beyond Borders programmes and with Gillette’s involvement, the goal is to increase this number. Chief among the initiatives announced is the investment into increasing the number of qualified practitioners who lead the programmes and become role models for young people within schools. Gillette will also invest in the development of the ‘What Makes a Man’ module that is a core part of the curriculum and will be supporting Football Beyond Borders’ annual showcase event to make it the biggest in the organisation’s history. 

“Our overall mission at FBB is to create a more equal and inclusive society in which young people have the opportunity to develop the skills and attitude to succeed in education, work and public life. We believe there is a generation of teenagers who will benefit from having more honest conversations about masculinity, to help realise that genuine power comes from the opportunity to express a range of emotions and listen to the concerns of others. Creating opportunities for young people to do this, in a supportive environment facilitated by positive role models who they look up to, is a belief we share with Gillette,” said Jasper Kain, founder of Football Beyond Borders.

Matt Thomas, Gillette & Venus Brand Manager for UK & Ireland commented, “We first worked with Football Beyond Borders in 2016 as part of our Great Starts programme and we’re delighted to be entering into a longer-term partnership with them today. FBB are doing incredible work to keep young people in school and provide them with the right skills to succeed in the future. Sport has always been an engine to bring people together and drive positive change, and FBB have proven the difference this can make on the lives of young people. By partnering with FBB, Gillette will continue to show we are a brand with purpose, helping to give young people the best possible start in life.” 

More details on the partnership will follow in the coming months. 

ENDS

For more information, please contact Megan Crowder at megan.crowder@hkstrategies.com  or ggillettegroup@hkstrategies.com

About Gillette 

For over 115 years, Gillette has delivered precision technology and unrivalled product performance – improving the lives of over 750 million men around the world. From shaving and body grooming, to skin care and sweat protection, Gillette offers a wide variety of products including razors, shave gel (gels, foams and creams), skin care, after shaves, antiperspirants, deodorants and body wash. For more information and the latest news on Gillette, visit https://gillette.com/.  

About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

About Football Beyond Borders

Football Beyond Borders (FBB) is an education charity, which uses football as a tool for engagement to tackle the root causes of low educational attainment, poor school attendance and challenging behaviour. FBB works with more than 1,000 Key Stage 3 students each week in partnership with 45 secondary schools across London, Essex and Greater Manchester. They use the power of football to enable young people from disadvantaged backgrounds to finish school with the skills and grades to make a successful transition into adulthood. Their model provides long term intensive support built around positive relationships and young people’s passions, in the classroom and beyond.

www.footballbeyondborders.org

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