News Release

Pantene partners with Karren Brady CBE to launch new PANTENE #SHINESTRONG Fund


Monday, November 3, 2014 12:36 pm GMT



One of the world’s best-selling hair care and styling brands2, PANTENE is partnering with Karren Brady CBE (to be en-nobled as Baroness Brady of Knightsbridge on 6 November 2014) to help inspire and enable UK women to shine stronger via the creation of a new £20,000 PANTENE #SHINESTRONG Fund.  The Fund aims to recognise women’s big dreams, and to give practical help towards achieving these dreams.  

As a brand, PANTENE is dedicated to empowering women in their pursuit for ever better, to encourage them to dream big and shine strong, to want and achieve more across every facet of their lives3.  Keen to find out what factors might be holding women back from achieving their fullest potential, PANTENE recently asked women across the UK (aged 18-40) about their lives and career aspirations.

34% cited fear of failure and lack of confidence as a key issue, a further 19% blamed money constraints as they couldn’t afford the training or qualifications necessary to further their career.  

To encourage UK women to think big, and to help in more practical ways, PANTENE has got together with one of the UK’s most successful and inspirational business women, Karren Brady CBE (aide to Lord Sugar on BBC TV’s The Apprentice; vice-chairman of West Ham United F.C and Small Business Ambassador to UK Government) to launch the new £20,000 PANTENE #SHINESTRONG Fund.    


I want women to know that they should be tenacious, never feel guilty about championing their own dream, and should never ever be afraid to be ambitious – that’s why I’m excited to be closely involved in this new PANTENE #SHINESTRONG Fund, to hear women’s inspiring stories, and to help them where I can so they can shine strong,” says Karren Brady CBE.



The PANTENE #SHINESTRONG Fund will identify and assist women who are not taking the usual path in their chosen field; but who might also benefit from some specific financial assistance and expert mentoring in order to be strong and shine to achieve the next rung on their ladder of success.  Karren Brady will chair an expert panel of judges, including P&G marketing director, Roisin Donnelly and Cosmopolitan Magazine editor-in-chief, Louise Court who will select the recipients of PANTENE #SHINESTRONG Fund bursaries; winners will also receive a one-on-one workshop session at the House of Lords with Karren Brady in early 2015.

UK and ROI women are invited to apply for a bursary in one of five specific categories (listed below) of between £1,000 to maximum £5,000 from the PANTENE #SHINESTRONG Fund via an entry form on the PANTENE UK Facebook page – self-applications only will be accepted between Monday 3 November 2014 and midnight on Saturday 31 December 2014. 



#SHINESTRONG in Business (either start-up or up-skilling in existing)

#SHINESTRONG in Education (academic)

#SHINESTRONG in Life Skills (vocational training for new career/life)

#SHINESTRONG in Science (working/excelling in science)

#SHINESTRONG in Helping others (charity or volunteering)


“We’re delighted to announce the launch of the new PANTENE #SHINESTRONG Fund, and our partnership with Karren Brady CBE; the Fund is a practical way of offering help and Karren’s involvement will help ignite conversation, and encourage more UK women to shine strong,  and strive even harder to achieve their  dreams,“ concludes Roisin Donnelly, Corporate Marketing Director, P&G Northern Europe.


- ENDS -




Notes to Editors:

  1. 2014 Pantene Pro-V Shinestrong poll (500 working women in UK aged 18-40)
  2. Nielsen Global volume sales Oct 12 – Nov 13



PANTENE is one of the world’s best-selling hair care and styling brands2; and is dedicated to empowering women in their pursuit for ever better, to encourage them to dream big, to want and achieve more across every facet of their lives. 

To bring this to life, PANTENE created their global #SHINESTRONG campaign in late 2013; aiming to help women overcome bias by inspiring and enabling them to be strong and shine – and the brand has sparked thousands of conversations and debate in homes, workplaces, communities and classrooms with the release of its thought-provoking “Labels” and “Not Sorry”  viral videos since then. 


About Karen Brady CBE

Karren Rita Brady, Baroness Brady CBE (born 4 April 1969) is an English sporting executive, politician, television broadcaster, newspaper columnist, author and novelist. She is the former managing director of Birmingham City F.C. and current vice-chairman of West Ham United F.C. She features in the BBC One series The Apprentice as an aide to Lord Sugar. She is the Small Business Ambassador to the UK Government under Prime Minister David Cameron.

Baroness Brady CBE is known as "The First Lady of Football".  She began her appointment with Birmingham City in March 1993, when she was 23. In 2002 she became the first woman to hold such a post in the top flight of English football when the team was promoted. She oversaw the company's flotation in 1997, thus becoming the youngest managing director of a UK plc. She left in 2009 when her employers David Sullivan and David Gold sold the club for £81.5 million. In January 2010 she was appointed vice-chairman of West Ham United following a change of ownership of the club.


About Procter & Gamble

P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.





Ketchum PR London, +44 (0)203 755 6400

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