News Release

A step change to more recyclable consumer goods; spearheaded by Fairy, Head & Shoulders and Tesco

  • FAIRY AND HEAD & SHOULDERS LAUNCH NEW BOTTLES MADE FROM UP TO 100% RECYCLED PLASTIC, INCLUDING RECOVERED BEACH PLASTICS
  • A STEP CLOSER FOR P&G UK AND TESCO TO MEET THE AIMS OF THE UK PLASTICS PACT

Category:

Friday, August 24, 2018 2:29 pm BST

Dateline:

LONDON

The UK only recycles 39%[1] of the plastics used which is why Tesco and P&G signed the UK Plastics Pact in April this year, which aims to have all plastic packaging reused, recycled or composted by 2025. However, this is not an easy task to undertake, with one third of supermarket plastic so hard to recycle[2]

That is why iconic P&G brands Fairy and Head & Shoulders are launching new, bottles, made from up to 100% recycled plastic, including beach plastic which was collected and recycled in partnership with TerraCycle. Fairy dish and Head & Shoulders shampoo bottles will be sold exclusively at Tesco.

Because, at a time where every 100 metres of UK beaches shows an average of 138 pieces of litter[3] and we’re on track to have more plastic than fish in the ocean by 2050[4] every plastic bottle we buy really does make a difference.

So when you shop for the products you use to clean your dishes or to clean your hair, pick the ones that help clean your planet too; use bottles made with recycled content and can be municipally recycled to make future bottles.

Virginie Helias, Vice President of Global Sustainability at Procter & Gamble comments: “As a leading UK manufacturer and as much-loved brands in the UK, we want to use Fairy and Head & Shoulders to raise awareness about the plight of our oceans and raise awareness about the importance of recycling. Our consumers care deeply about this issue and by using ocean plastic we hope to show that the opportunities are endless when we rethink our approach to waste.’’

THE BEACH PLASTIC BOTTLES:

Plastic recovered from our oceans and beaches is notoriously difficult to reuse due to degradation over time, but Fairy and Head & Shoulders have found a technically revolutionary way to integrate ocean plastics with other recycled plastics into their bottles.


[2] Which? 2018

[3] The Marine Conservation Great British Clean Up 2017 Report https://www.mcsuk.org/media/GBBC_2017_Report.pdf  

[4] Comparison fish to plastics by weight. Source: The Ellen MacArthur Foundation, The New Plastics Economy: Rethinking the future of plastics (2016), available at: https://www.ellenmacarthurfoundation.org/publications/the-new-plastics-economy-rethinking-the-future-of-plastics

The beach plastics used in the Fairy and Head & Shoulders bottles was collected and recycled in association with partners Terracycle, SUEZ, and QCP.


HELP CLOSE THE LOOP

It’s not just the simple act of rinsing the Fairy and Head & Shoulders bottles after use and popping them in the recycling bin that will help close the loop. Tesco and P&G are cleaning up beaches too. 

OPEN NOW: Voting is open for you to nominate your local beach to be one of ten UK beaches cleaned up by Fairy, Head & Shoulders, Tesco and Keep Britain Tidy. To vote for your local beach or find our further information on the project, visit www.bigbeachclean.co.uk

Available whilst stocks last in Tesco stores nationwide from August 2018.

ENDS

Notes to Editors:

About Procter & Gamble

P&G serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene® and SK-II®

Our commitment to Citizenship is underpinned by our Purpose, Values and Principles, the foundation on which P&G was built, and which guide us in our business interactions.  We aspire to build a better world for all of us - inside and outside of P&G - free from gender bias, with equal voice and equal representation.  P&G continues to be a leader in environmental sustainability and we have been incorporating it into our way of doing business for decades.

P&G makes an impact in communities around the world through our people, our family of brands and our partners by delivering the comforts of home, health and hygiene and specifically here in the UK & Ireland through our charitable efforts and #CommunityMatters programme, which supports projects and charities that align with P&G’s mission to be a force for good, and a force for growth.  Our 2018 P&G Northern Europe Citizenship report can be downloaded from our website (www.pg.co.uk), from the Who We Are tab

About Keep Britain Tidy
Established in 1954, Keep Britain Tidy is an independent charity with three goals – to eliminate litter, end waste and improve places. This means more to us than just picking up litter. It means creating clean beaches, parks and streets. It means creating sustainable practices and eliminating unnecessary waste. It’s about working with people, businesses, organisations and public bodies to care for the environment on our doorstep. We fight for people’s right to live and work in places they can be proud of and prosper in. To find out more about Keep Britain Tidy, our programmes and campaigns visit www.keepbritaintidy.org

About TerraCycle
Founded in 2001, TerraCycle, Inc., is the world’s leader (across 21 countries) in the collection and repurposing of hard-to-recycle post-consumer waste, including the likes of beach plastics, used cigarette butts right through to coffee capsules and pens. The waste is collected through free, national, brand-funded recycling programmes, as well as various consumer and government-funded models. The collected waste is turned into a variety of raw materials that are sold to manufacturers to produce new products. See www.terracycle.co.uk for the full range of recycling programmes available in the UK.