News Release


The Power of 10 – Transforming Lives with 10 Billion Litres of Clean Drinking Water

Tuesday, July 5, 2016 9:21 pm BST



Today, in Mexico City and around the world, we're celebrating the Power of 10 as the P&G Children’s Safe Drinking Water Programme (CSDW) has reached an important milestone – 10 billion litres of clean drinking water have now been distributed, touching and improving lives in more than 75 countries.

We’re celebrating this achievement this week, and throughout the month of May, in more than 20 countries, with our partners including humanitarian and emergency relief organizations, governments, business partners, our employees, P&G consumers and many other collaborators who have helped the CSDW Programme reach this tremendous milestone.

That’s 1 billion packets worth of life-changing clean water in just over 11 years.

The 10 billionth litre was provided to Margarita, Gabriel, and their children Alejandro and Lorena in a community in San Miguel Soyoaltepec near Oaxaca, Mexico.

The new project with World Vision Mexico is part of our regional plan that began in 2014 to significantly scale up our efforts in Latin America. P&G Purificador de Agua sachets (what the packets are called in Spanish and Portuguese) are helping thousands more families in the region - like Margarita's and Gabriel’s - to have clean water.

Along with proper sanitation and handwashing with soap, clean water has the power to transform lives by improving health, enabling education and creating economic opportunity for children and families.

As our NGO partner in this programme, World Vision is one of our largest implementing partners with whom we’ve worked in more than 35 countries across Sub-Sahara Africa, Asia and the Americas to provide clean water with the P&G packets.

In fact, approximately 15% of the clean water distributed in the past 11 years has been in collaboration with World Vision Water. They are the world’s largest non-governmental provider of clean water reaching a new person every 30 seconds.

The P&G packets are an incredibly useful tool for World Vision’s WASH efforts in emergencies and in some of the world’s most rural and least developed areas as they can be a ‘bridge’ until more permanent community-level solutions are established.

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In just over two years, we’ve expanded the programme from 7 billion to 10 billion litres working with our more than 150 advocacy and implementing partners. 
It’s inspiring to see that efforts like these are having a collective impact.

UNICEF and the World Health Organization (WHO) now estimate that 1,000 children are dying each day from diseases caused by contaminated drinking water, which is a continuous and significant drop from the 4,000 children dying each day in 2004 when the CSDW Programme was first established.

As multiple sectors come together to address the global water and sanitation crisis under the new United Nations Global Goals, P&G will continue to play our part and invite our consumers to join in with our advocacy and implementing partners to make Global Goal #6 - ensuring availability and sustainable management of water and sanitation for all - a reality for families like Margarita, Gabriel, Alejandro and Lorena.

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